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Facebook will rank faster loading pages higher in News Feeds

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Posted on August 15th, 2017 by Robert Close in Industry News

Facebook News Feed

New Facebook rules for slow responding websites. WebSitePulse can help your site rate better on the social media platform.

Facebook announced new rules for their news feed and fast loading web pages will be ranked better in the news feed section. The implemented changes to the news feed algorithm will penalize slow-loading web pages and will most likely cause more and more publishers to start using the Facebook’s Instant Article platform which hosts content directly on the social network. With this smart move Facebook will surely increase the volume of content hosted with them which might indicate a future plan of entering some new markets.

When a site is loading fast it will appear at the top of the news feed. If your content is hosted on the Instant Article platform you will not be penalized but if you want to keep your content on a different network you can make sure that the response times and the uptime is always great using WebSitePulse's monitoring services.

We have more than 40 monitoring locations around the world so you can check your content from 6 out of the seven continents. Response times are impacted by a lot of variables:

  • The speed of the internet connection of the specific user
  • The technical and software specifications of the web server
  • The configured redirects
  • Loadbalancers and Content distribution networks’ configurations
  • Optimization of the website for mobile
  • Packet loss between your servers and the clients’ computers and many more.

Here are just a few of the tools and services which you can use to detect and solve problems with your website. The easiest tools to use are our test tools:

Browser Test by WebSitePulse

The Browser full-page test will test your website and provide you with a lot of useful information. You will see the page load time and the size of the web page if you are visiting it for the first time and if you are a returned visitor.

The tested page will receive a rating and you will be able to see a list of recommendations on how to improve the performance and response times of the page and its components.

At the bottom of the page you will see a waterfall chart of all the pages components and their individual response times as well.

This tool will quickly and easily pinpoint all the issues you should work on first and give you directions to follow on how to solve them.

MTR test by WebSitePulse

Another great test tool is our MTR and Ping test. This test will detect any packet loss and network problem between our monitoring locations and your servers. If you are experiencing an unexplainable increase in the response times of your web assets you will be able to check if it is network related or if you need to review your web server’s configuration and logs. Knowing exactly where the packet loss occurs will also help you resolve the problem faster when you talk to your ISPs and hosting provides. The MTR test will not only provide you with the Ping data but it will also tell you which network device is most likely causing the disruption. This is one of the most useful tools when you are troubleshooting network issues and high response times caused by network routes.

If you are publishing content for Chinese customers you will want to make sure that your content is visible behind the great firewall of China. Since we have 4 monitoring locations in China you will be able to use our Behind China firewall test tool and see if any of your pages are being blocked. Unfortunately even if you find out that a specific resource or web page is not accessible from China there is not much you can do to solve that issue. Changing the content and the server might work sometimes but this is not always the case.

All these test tools are free and used manually by yourself. If you want to automate the process you can sign up for a free trial account and test all our services absolutely free for 30 days:

When you have a free trial or a paid account you will have access to all our monitoring locations. You can set up targets to monitor your web sites every minute and you will be alerted by Email, SMS, voice call, Instant messengers, etc. when we detect a network or content related errors or when we see an increase in the response times. Our In-browser and Full-page levels of monitoring are the best options for monitoring a website and all its components. If you want to monitor your web applications as well you might consider using our transaction levels of monitoring. Custom solutions are also available free of charge so just ask our experienced support team for assistance.

Robert Close

Never regrets a thing as it all happens for a reason. Could survive just fine on good food and good drinks. Loves swimming and scuba diving. Enjoys supporting and managing, hence his occupation as a support manager at WebSitePulse.

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