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Posted on June 3rd, 2010 by Victoria Pal in Tech

Natural power sourcesMore and more companies are becoming environmentally alert and try to minimize their carbon footprint. It is "the big new thing" for more than a decade. The IT sphere, being first in expansion and new technology adoption, is determined to go green. Datacenters and servers in the US alone represent more than 1.5% of America's electricity consumption (61 billion kilowatt-hours). A percentage which is about to double by 2011. This is a major expense to all companies, using this equipment.

Sunlight

A California based company by the name of AISO.net (Affordable Internet Services Online) is 100% dependent on solar energy. All their web servers are powered by sunlight. They don't consider that enough and go further by using Coolerado air conditioners. Water is evaporated into air in one chamber within the air conditioner, and this cools the air flowing in an adjacent chamber. Water vapor in the exhaust air holds the heat and is used for cooling the solar panes, increasing their efficiency by 15%. Their entire building is painted white, to fight of the "heat island effect". Natural light is spread through the building, compensating for artificial light, during the day. You can check AISO.net to learn about the ways the are harnessing the gifts of nature.

Wind

HostGator.com do not run their entire business on sun, but they,too, seem to have made a huge step in going green. They power all their shared and reseller servers by harnessing the power of wind. 2,200,000 websites on shared and reseller servers means a lot of physical servers. They do not own wind turbines, but have made their contribution by purchasing Renewable Energy Credits.
Their Renewable Energy Certificate purchase supports 4,009 MWh of electricity generation sourced from Texas wind farms.

Water

Data centers need electricity, and they need it bad. Adequately, data-center owners have found sources of cheap electricity in the hydroelectric dams that dot the Rockies and the Northwest. Washington and Oregon, America's top two hydroelectric-­producing states, have electricity costs 20 to 30 percent lower than the national average. Small towns in places like the Columbia River basin are thriving. Cheaper electricity bill and local community development seem to go together in this case.

Reducing the utility bill can be enough of a motivation for a big website hosting providers and datacenters, alike, to be in search of an alternative and more efficient way to run their hardware. Cheaper electricity and higher hardware efficiency are what everyone are after. Why not do it greener and cheaper at the same time?

Victoria Pal

Doesn't like queuing (particularly at Wimbledon). Likes travelling, tennis and reading. Loves working as a Project Manager at WebSitePulse.

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