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WebSitePulse 2014 Holiday Retail Performance and Uptime Report [INFOGRAPHIC]

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Posted on January 20th, 2015 by Boyana Peeva in Performance Reports

Holiday Season retail websites availability and performance infographic

The 2014 Holiday Season is over and so is the shopping fever. The analytics company Retail Next noted a 4% rise in sales compared to last year due to a much stronger online purchasing.

According to Shelley Kohan, vice president of retail consulting at RetailNext, "The online promotions that came out early in November really took a lot out of the brick-and-mortar business as they captured the shopper very early this year" (reuters.com).

Considering the above, we can’t stress more on the need of maintaining a perfect website performance and availability. The more people visit your website, the harder it becomes to maintain low response time and high uptime. And, these two are important if you care enough about your customers’ flawless shopping experience and your sales or conversions.

We monitored 11 of the most popular websites for gifts during the Holiday Season (November 24, 2014 – January 04, 2015) in order to see whether they could bear possible heavy traffic load during the shopping fever.

Most of them demonstrated excellent uptime – above 99.5%.

As for the response time – it varied between 2 and 12 seconds, meaning that some websites were caught off guard during traffic surges.

To see the detailed daily reports, visit www.websitepulse.com

Boyana Peeva

Believes that the glass is rather half-full and that nothing is bigger than the little things. Enjoys writing, reading and sharing content – information is power.

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