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Websitepulse's 2014 Mother's Day Performance and Uptime Report [INFOGRAPHIC]

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Posted on June 4th, 2014 by Boyana Peeva in Performance Reports

2014 Mother's Day online gift shops performance and uptime report

According to a survey conducted by the National Retail Federation, the total spent for Mother’s Day this year reached $20 billion.

Considering the popularity of this day, and the growing popularity of online shopping, we couldn’t stress more on how important it is for online stores to maintain flawless performance and availability during the weeks prior to Mother’s Day. Just like a bad selection of gifts and high prices could turn visitors away from your website, a slow website, inability to perform an online purchase or website downtime could be just as harmful, sending your potential buyers to competitors’ websites.

As usual, we monitored 12 of the most popular websites for purchasing gifts and flowers for moms. We were specifically observing their uptime and response time as the most important metrics for the reliability of a website.

Response time varied between 1,4 (personalizationmall.com) and 18,4 seconds (giftbasketsplus.com). This means that some of the websites were not able to bear the heavy traffic during a certain period of time. That, on the other hand, could have resulted in disappointed buyers and revenue loss.

At the same time, uptime varied between 100% (gifttree.com, sees.com, proflowers.com, fromyouflowers.com, beyondblossoms.com) and 99.7% (giftbasketsplus.com) which is quite acceptable.

For more details, look at the infographic above or go to websitepulse.com.

Boyana Peeva

Believes that the glass is rather half-full and that nothing is bigger than the little things. Enjoys writing, reading and sharing content – information is power.

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