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Websites for Gift Purchasing for Mother's Day Up - Sales Too

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Posted on May 22nd, 2013 by Boyana Peeva in Tech

Mom's dayMother’s Day recently passed and retailers, restaurants and spa centers sighed with satisfaction as Americans spent more this year than they did last year. According to IBISWorld, the total spending for moms reached $17.06 billion compared to the $17.02 billion in 2012.

Apparently, sales were up to husbands, partners and kids and as it usually happens, many of them waited almost until the last day to purchase gifts online.

"It's our second-busiest time of year behind Valentine's Day," Wendi Day, the owner of the Old Town Florist in Portland, Ore., told the Portland Business Journal,” wrote MSN Money.

Last year, we monitored some of the most popular websites used to buy gifts for moms. They all demonstrated excellent performance and availability, so we were curious to see whether they could keep up with the high load of traffic this year just as well. Considering that sales were higher this time, and that Mother’s Day is one of the busiest days for retailers throughout the year, we expected some of the most popular websites for gifts to either crash or slow down during the online gift purchasing fever.

We were, however, pleasantly surprised to find out that the online shopping for that special day went almost flawlessly for the eight websites we monitored. Uptime was 100% in most of the time - only Sees.com and Teleflora.com experienced very slight interruptions.

The response time for some websites, however, remained an issue just like last year – Teleflora.com had the same slow response time as in 2012 – 16.296 seconds. The website with the best response time, however, was personalizationmall.com, and we would assume that their revenue losses were brought down to minimum compared to their competitors.

To see detailed statistics day-by-day for each of the monitored websites, go to our performance tracking reports. Should you have a business online, we recommend that you take a close look at those reports and understand the importance of having your website up and running 24/7.

In the meantime, we have already started monitoring websites for vacation planning and booking, and we will soon publish the reports on how they dealt with the heavy traffic during the vacation season.

Boyana Peeva

Believes that the glass is rather half-full and that nothing is bigger than the little things. Enjoys writing, reading and sharing content – information is power.

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