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Performance Tracking  > 2016 Holiday Season  > Introduction

WebSitePulse 2016 Holiday Retail Performance and Uptime Report


The holiday season is upon us once again. And while for some a strong online sales season can make the whole year a success, for others weak holiday sales can spell disaster.

To nobody's surprise, the web sales are set to continue their ruthless march upward this holiday season. Digital sales are expected to hit $94.71 billion this Christmas period, according to research firm eMarketer.

That would take the online sales share of total holiday season sales past the 10% mark for the first time, which can be considered as a major milestone for online retailers. For reference, last holiday season, more shoppers went online than to stores over Thanksgiving weekend, which is the kickoff to the busiest shopping period of the year.

As usual your online's store reliability is as good as your uptime or downtime (whichever you prefer) and here, at WebSitePulse, we are going to measure just that and then some.

Our Holiday Season Reports reflect a typical online purchase transaction, like selecting an item, adding it to the shopping cart and checkout, representative for the End Users' interactions with a website. Measurements of the multi-step transactions are made every 15 minutes, simultaneously from 3 different US cities. The information from the report will provide insight into the End Users' shopping experience, the reliability of the IT infrastructure of the selected Internet retailers, and their estimated losses in case of downtime and failure of critical websites, web pages, web systems, network devices, and web applications.

We will be publishing daily reports of each of the monitored websites in the period between November 22th , 2016 and January 4th, 2017, so stay tuned.