Performance Tracking > 2011 Mother's Day > Introduction |
WebSitePulse 2011 Mother's Day Retail Performance and Uptime Report
With Mother’s Day approaching retailers have one more reason to take a good hard look at their websites and make sure that their clients will not experience any difficulties when selecting and buying a gift for their beloved mother. Their online availability and performance will be key to their profits because the online shopping trend is on the rise. For this holiday we are seeing a steady increase in the number of online sales. According to the National Retail Federation this Mother’s Day 21.5% of consumers will do their shopping online, compared to from 19.7% last year. Additionally, this year consumers will be ready spend an average of $219.40 on gifts for mother. InternetRetailer.com reports that this sum is “about 10% more than last year and about 56% more than the $140.73 average spend for all shoppers, online and offline”.
Of course, this happy news for the online retailers is bound to make them double their efforts to ensure that their sites are constantly available and ready to handle the holiday gift-driven traffic. Failure to do so will send their valuable customers right into the arms of their competitors, who are just one click away. This in turn may lead to substantial losses in turnover and let’s face it - no one wants to see that happening to their company.
Our regular Performance and Availability Reports have proven time and again that maintaining 100% uptime and a good response time is not an impossible feat. Yet, we will be curious to see how 6 of the most popular online shopping destinations will perform this year. That is why from May 5th to May 09th we will be monitoring these sites closely and will display the results in our 2011 Mother’s Day Performance and Availability Report. This information will provide insight into the End Users' shopping experience, the reliability of the IT infrastructure of the selected Internet retailers, and their estimated losses in case of downtime and failure of critical websites, web pages, web systems, network devices, and web applications.
The detailed reports and graphical charts will be updated on a daily basis, showing the results from the previous day and for the entire monitoring period up to date. WebSitePulse will be publishing the results from the Mother’s Day Performance and Uptime Report after the 5th of May on this page.
The WebSitePulse Performance Reports measure Website Uptime and Website Response Time as the most important metrics for the availability and the reliability of any web-based operation, critical for the End Users' overall online experience. The Reports reflect not only the performance of the websites home pages, but typically measure a complete web transaction representative for the End Users' interactions with a website. Measurements of the multi-step web transactions are made every 15 minutes, simultaneously from 3 different monitoring locations. The WebSitePulse advanced monitoring system has automated, built-in false alarm prevention and error verification controls that ensure the reliability of the measurement results. The Reports reflect the most common website performance criteria - response time and availability. In-depth analytical information is also collected and stored in the WebSitePulse system for future references. The WebSitePulse Application Monitoring service is used to collect data and produce the Report.