Vday Performance Report 2007 Past

WebSitePulse 2007 Valentine's Day Online Retail Performance and Uptime Report

WebSitePulse is monitoring ten of the most popular online shopping destinations for the 2007 Valentine's Day. The measurement results from the transaction monitoring reflect the performance levels and the availability of the ten websites related to the increased Internet traffic during the period. This information is helpful to analyze the End Users' shopping experience, the reliability of the IT infrastructure of the Internet retailers, as well as their estimated losses in case of downtime and unavailability of critical websites, web pages, web systems, network devices, and web applications.

Continuous website monitoring for all ten Internet retailers covers the period February 1 through February 14. The reports and charts are updated daily showing the results from the previous day and for the entire monitoring period to the current date.

An RSS feed from the daily Reports is added for more convenience for those interested in the performance of the monitored websites.

Daily Report for February 14, 2007

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WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:

The daily Average Response time from all monitored websites was 4.206 sec.

The Average Response time as measured from the US East Coast (Washington, DC) was:	3.567 sec.
The Average Response time as measured from the US West Coast (San Francisco, CA) was:	4.994 sec.
The Average Response time as measured from US Central (Chicago, IL) was:	4.057 sec.

The Best Response time measured from the US East Coast was:	0.611 sec.
The Best Response time measured from the US West Coast was:	2.418 sec.
The Best Response time measured from US Central was:	0.516 sec.

The typical transaction loading took the least time for poetry.com visitors - 1.374 sec., while the visitors of hallmark.com had to be the most patient, as the loading there took in average of 17.625 sec.
Two of the monitored websites delivered above-the-average response times for their shopping transaction, while eight of them demonstrated below-the-average daily performance.

The daily average uptime for the entire Group was 99.8%.

The Average Uptime as measured from the US East Coast (Washington, DC) was:	99.86%
The Average Uptime as measured from the US West Coast (San Francisco, CA) was:	99.80%
The Average Uptime as measured from US Central (Chicago, IL) was:	99.74%

Nine websites were available with no interruptions - 100%.
Nine websites' availability was above the average, while one site dragged the average down with below-the-average availability.

At the last day of the report, the rush seemed to be over at all monitored e-tailers, except at hallmark.com, where the average response time was a record high for the whole monitored period. However, even with some timeouts detected, the Hallmark website performed much better this year - no major service interruptions were recorded.

Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:

Daily Response Times

Legend:
brookstone	godiva	diamond	victoriassecret	poetry
ftd	hallmark	proflowers	vermonteddybear	macys

Average Response Times for February 14, 2007

#	Target	San Francisco	Chicago	Washington	Avg. resp. time
1	poetry.com	2.521	0.989	0.611	1.374
2	godiva.com	2.711	0.516	1.462	1.563
3	brookstone.com	2.971	1.121	1.756	1.949
4	macys.com	3.210	2.065	0.655	1.977
5	diamond.com	3.369	2.049	1.485	2.301
6	vermonteddybear.com	3.900	4.156	2.268	3.441
7	victoriassecret.com	4.968	4.408	1.353	3.576
8	proflowers.com	2.418	4.232	4.183	3.611
9	ftd.com	6.710	2.871	4.348	4.643
10	hallmark.com	17.161	18.168	17.546	17.625

Average Response Times February 01, 2007 - February 14, 2007

#	Target	San Francisco	Chicago	Washington	Avg. resp. time
1	poetry.com	2.573	0.970	0.647	1.397
2	godiva.com	2.836	0.681	1.402	1.639
3	brookstone.com	3.025	1.222	1.756	2.001
4	macys.com	3.582	2.574	1.078	2.411
5	vermonteddybear.com	5.029	3.164	2.805	3.666
6	diamond.com	5.726	3.023	2.598	3.782
7	ftd.com	6.038	2.328	3.635	4.000
8	proflowers.com	2.833	4.877	4.664	4.124
9	victoriassecret.com	4.865	5.875	2.081	4.274
10	hallmark.com	14.254	13.924	13.948	14.042

Hourly Average Response Times
Select individual website to display:

Legend:
individual site response times	monitored group average response times

Average response times by hour for February 14, 2007

Target	Hours
Target	00	01	02	06	07	08	09	10	11	12	13	14	15	16	17	18	19	20	21	22	23
brookstone	1.84	1.83	1.93	1.99	2.24	1.97	1.71	2.25	2.44	1.80	2.02	1.86	1.80	2.00	2.19	1.76	2.01	1.81	1.78	1.88	1.80
diamond	2.66	2.54	2.93	2.79	2.40	2.65	2.66	3.73	2.54	2.47	2.46	2.47	21.93	20.07	2.78	0.32	0.35	0.35	0.32	0.40	0.32
ftd	4.85	4.65	4.56	4.60	4.78	4.59	4.98	4.39	4.86	4.44	4.80	4.68	4.34	4.61	4.50	4.69	4.72	4.69	4.58	4.61	4.55
godiva	1.48	1.46	2.18	1.61	1.50	1.50	1.47	1.95	1.64	1.52	1.50	1.50	1.48	1.51	1.53	1.52	1.54	1.46	1.47	1.48	1.51
hallmark	14.25	25.38	12.79	13.60	11.87	21.58	22.82	37.79	32.17	16.20	18.85	14.20	13.80	15.56	13.95	13.19	12.40	12.55	10.59	11.04	15.03
macys	1.39	1.58	1.08	2.70	2.62	1.57	2.49	1.95	1.98	1.66	3.67	1.75	1.28	1.69	2.13	2.01	1.60	1.70	1.53	1.96	3.18
poetry	2.19	1.34	1.35	1.31	1.22	1.32	1.30	1.43	1.35	1.28	1.28	1.30	1.33	1.37	1.29	1.43	1.62	1.37	1.21	1.24	1.29
proflowers	3.54	3.49	3.64	3.67	3.48	3.46	3.50	4.67	3.77	3.70	3.83	3.67	3.53	3.61	3.50	3.63	3.37	3.47	3.50	3.52	3.33
vermonteddybear	1.92	1.96	1.73	4.09	4.74	4.55	6.38	4.80	7.82	5.03	4.83	5.59	4.22	3.29	3.61	3.47	3.30	3.46	3.57	3.17	4.06
victoriassecret	4.93	5.10	3.45	3.17	2.70	3.00	5.61	4.67	2.86	3.15	3.91	4.56	5.13	2.61	3.23	4.07	2.00	2.33	3.14	2.76	2.72

Average response times by hour February 01, 2007 - February 14, 2007

Target	Hours
Target	00	01	02	06	07	08	09	10	11	12	13	14	15	16	17	18	19	20	21	22	23
brookstone	2.09	1.91	1.88	1.98	1.99	2.01	1.99	2.16	1.97	1.95	1.96	2.05	2.00	1.97	1.97	1.98	1.93	1.96	1.90	2.32	2.15
diamond	2.78	2.63	2.65	2.77	2.79	5.27	5.70	4.58	4.01	6.30	6.93	4.90	4.07	3.85	2.70	2.45	2.43	2.52	2.43	2.50	2.48
ftd	3.85	3.81	3.99	4.04	3.94	3.93	3.96	3.97	4.00	3.89	3.97	4.12	3.84	3.80	3.90	3.97	4.01	4.17	4.18	4.43	4.01
godiva	1.66	1.55	1.59	1.59	1.57	1.59	1.66	1.76	1.61	1.61	1.60	1.61	1.58	1.60	1.55	1.54	1.56	1.53	1.51	1.99	2.25
hallmark	11.74	22.77	9.70	11.50	11.50	12.66	14.27	16.38	17.35	13.32	15.52	16.68	13.94	13.31	13.53	12.08	13.21	12.71	12.80	12.76	12.13
macys	2.45	1.87	1.83	3.00	3.64	2.63	3.26	2.69	2.61	2.43	2.48	2.06	2.17	2.23	2.07	2.44	2.04	2.08	1.92	2.67	2.15
poetry	1.63	1.78	1.30	1.34	1.23	1.26	1.26	1.34	1.30	1.35	1.29	1.26	1.35	1.30	1.32	1.33	1.65	1.42	1.37	1.62	1.57
proflowers	3.86	3.89	3.93	4.01	3.87	4.09	4.15	4.47	4.30	4.22	4.24	4.29	4.43	4.22	4.19	4.11	4.04	4.17	4.16	4.10	3.90
vermonteddybear	4.11	3.39	3.22	4.16	3.79	3.77	3.89	4.00	4.10	4.00	4.09	3.92	4.04	3.74	3.52	3.60	3.36	3.68	3.61	3.33	3.47
victoriassecret	4.23	3.58	4.05	3.95	3.69	4.86	3.86	4.65	4.34	4.27	4.39	4.41	5.00	4.18	4.07	4.06	4.28	4.99	5.07	4.21	4.00

Uptime

Uptime February 14, 2007

#	Target	San Francisco	Chicago	Washington	Avg. uptime
1	proflowers.com	100.000%	100.000%	100.000%	100.000%
2	vermonteddybear.com	100.000%	100.000%	100.000%	100.000%
3	macys.com	100.000%	100.000%	100.000%	100.000%
4	ftd.com	100.000%	100.000%	100.000%	100.000%
5	poetry.com	100.000%	100.000%	100.000%	100.000%
6	godiva.com	100.000%	100.000%	100.000%	100.000%
7	diamond.com	100.000%	100.000%	100.000%	100.000%
8	victoriassecret.com	100.000%	100.000%	100.000%	100.000%
9	brookstone.com	100.000%	100.000%	100.000%	100.000%
10	hallmark.com	97.990%	97.440%	98.620%	98.017%

Uptime February 01, 2007 - February 14, 2007

#	Target	San Francisco	Chicago	Washington	Avg. uptime
1	proflowers.com	100.000%	100.000%	100.000%	100.000%
2	macys.com	100.000%	100.000%	100.000%	100.000%
3	godiva.com	100.000%	100.000%	99.984%	99.995%
4	brookstone.com	100.000%	100.000%	99.984%	99.995%
5	poetry.com	99.979%	99.919%	99.912%	99.937%
6	vermonteddybear.com	99.901%	99.941%	99.939%	99.927%
7	ftd.com	99.899%	99.901%	99.863%	99.888%
8	victoriassecret.com	99.718%	99.708%	99.756%	99.727%
9	diamond.com	99.460%	99.402%	99.642%	99.501%
10	hallmark.com	95.910%	96.271%	96.140%	96.107%

Methodology:
Performance and availability are measured for a typical shopping web transaction at 15 minute monitoring interval every day between the hours of 6AM and 3AM EST. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each shopping transaction - opening the home page, browsing for a product, adding product to the shopping cart, and secure check out - are comparable for all ten websites, and reflect the real online buyers' experience. The simultaneous monitoring is performed from 3 US locations of the WebSitePulse monitoring network: Chicago, IL; San Francisco, CA, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring - which automatically switches to a 3 minute - monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:

Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

WebSitePulse should be referred as the "Source" of the information;
WebSitePulse should be acknowledged as the owner of the copyrights of the information in the Reports;
The texts of the Reports could be changed or altered to better suit the needs and the style of the publisher without prior notice to WebSitePulse. However, the integrity and the meaning of the information should be preserved;

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".

WebSitePulse 2007 Valentine's Day Online Retail Performance and Uptime Report

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