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Performance Tracking  > 2013 Valentine's Day  > Introduction

WebSitePulse 2013 Valentine's Day Online Retail Performance and Uptime Report


With Valentine’s day just around the corner, retailers everywhere are preparing for yet another surge in sales. They would have to woo their customers into loosening the strings of their purse and spending more on their loved ones. However, the experts are predicting a modest rise in sales compared to the same period last year, which means that shoppers would more or less stick to the standard presents - flowers, chocolatе, and of course, jewelry. Despite the slight rise, it is still a promising season for the retailers, provided that they manage to lure the clients to use their wallets, along with their imagination. This also means that the competition for the clients’ attention will be fiercer than ever.

In the race for more customers, the retailers which manage to get more orders will naturally come on top. That is where online sales will prove crucial. Of course, this means that the websites’ availability and performance will be key if retailers are to have a successful season. Here at WebSitePulse we are eager to see who will win the online race in terms of performance so we will be monitoring ten of the most popular online shopping destinations for the 2013 Valentine's Day. The measurement results from the transaction monitoring reflect the performance levels and the availability of the ten websites related to the increased Internet traffic during the period. This information is helpful to analyze the End Users' shopping experience, the reliability of the IT infrastructure of the Internet retailers, as well as their estimated losses in case of downtime and unavailability of critical websites, web pages, web systems, network devices, and web applications. Continuous website monitoring for all ten Internet retailers covers the period February 1st through February 15th. The reports and charts are updated daily showing the results from the previous day and for the entire monitoring period to the current date.