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Performance Tracking  > 2017 Valentine's Day

WebSitePulse 2017 Valentine's Day Online Retail Performance and Uptime Report


The next huge shopping fever is knocking on the door already. Yes, it's time for St. Valentine’s Day.

So what is “the cost of love”? According to the National Retail Federation, Americans will have spent approximately over $20 billion for Valentine’s Day this year. And since more and more customers are buying online, as it is faster, easier and, let's face it cheaper, e-shops are once again facing one “simple” task. Keep your website up and make sure it is faster than the competitors'. High downtime and response time mean disappointed customers – regardless of how great your Valentine’s gifts are.

As usual, we are going to monitor 7 of the most popular online retailers for Valentine’s day gifts. In the previous years, many of them were close to 100% availability and excellent performance, but let’s not forget that online customers become more pretentious regarding the websites’ performance. Thus, some websites might not be able to bear the heavy traffic and/or keep low response time just as they did in the previous years.

So why take any chances? Do the right thing and monitor your website.

Daily Report for February 16, 2017See report for:


WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:

The daily Average Response time from all monitored websites was 3.666 sec.

The Average Response time as measured from the US East Coast (Washington DC) was: 3.862 sec.
The Average Response time as measured from the US West Coast (San Francisco, CA) was:3.709 sec.
The Average Response time as measured from the US Central was (Chicago, IL):3.428 sec.

The Best Response time measured from US East Coast (Washington DC):1.256 sec.
The Best Response time measured from US West Coast (San Francisco, CA):1.719 sec.
The Best Response time measured from US Central was (Chicago, IL):1.331 sec.

The typical shopping transaction took the least time for brookstone.com visitors - 1.435 sec., while the visitors of ftd.com had to be the most patient, as the shopping transaction there took in average of 5.691 sec.
Four of the monitored websites delivered above-the-average response times for their transactions, while three of them demonstrated below-the-average daily performance.

The daily average uptime for the entire Group was 98.4%.

The Average Uptime as measured from the US East Coast (Washington DC) was:99.97%
The Average Uptime as measured from the US West Coast (San Francisco, CA) was:99.93%
The Average Uptime as measured from the US Central (Chicago, IL):95.30%

Three websites were available with no interruptions - 100%.
Four websites' availability was above the average, while three sites dragged the average down with below-the-average availability.

Report Highlights

No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2017 Valentine's day report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.

Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:

Daily Response Times
Legend:
    brookstone     ftd     vermonteddybear     1800flowers     harryanddavid 
    helzberg     pagoda 

Average Response Times for February 16, 2017
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
1brookstone.com1.7191.3311.2561.435
2harryanddavid.com3.1992.1292.5572.628
31800flowers.com3.3482.3912.8082.849
4pagoda.com3.2083.9374.7963.980
5vermonteddybear.com5.3974.0303.5704.332
6helzberg.com3.2064.6296.4144.750
7ftd.com5.8845.5525.6365.691

Average Response Times February 01, 2017 - February 16, 2017
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
1brookstone.com1.9841.6682.0581.903
2harryanddavid.com3.3892.3962.8162.867
31800flowers.com3.7062.7633.1383.202
4pagoda.com2.8083.2264.3173.450
5helzberg.com2.8864.1895.8634.312
6vermonteddybear.com5.5174.0533.7494.440
7ftd.com8.0747.3987.9767.816



Hourly Average Response Times
Select individual website to display:


Legend:
    individual site response times     monitored group average response times 


Average response times by hour for February 16, 2017
TargetHours
000102030405060708091011121314151617181920212223
1800flowers3.032.622.902.962.652.472.362.802.642.332.583.403.073.173.382.592.653.342.892.872.832.993.092.78
brookstone1.831.271.231.281.601.151.381.011.691.951.181.071.681.062.281.491.491.151.391.001.461.911.801.10
ftd5.175.605.826.086.166.626.166.035.405.374.935.365.325.255.635.195.796.466.136.255.915.465.415.10
harryanddavid2.662.762.582.832.942.792.312.392.482.322.282.082.592.692.962.302.513.062.692.912.532.922.902.57
helzberg4.614.354.684.714.574.394.404.535.374.894.654.684.624.724.754.604.884.755.514.684.915.234.784.73
pagoda2.582.612.5617.533.253.975.985.154.723.803.263.273.293.093.173.063.022.982.873.222.953.152.993.05
vermonteddybear3.484.533.573.523.833.173.533.7510.355.574.634.354.494.144.174.394.704.164.244.053.773.774.003.78


Average response times by hour February 01, 2017 - February 16, 2017
TargetHours
000102030405060708091011121314151617181920212223
1800flowers3.163.123.183.103.213.263.153.213.173.143.363.272.983.103.263.133.053.343.313.153.203.263.433.30
brookstone1.671.701.921.722.212.021.781.731.771.761.941.731.852.041.881.791.931.871.951.771.822.512.152.17
ftd7.707.637.687.717.977.948.087.517.397.437.297.077.998.048.297.788.048.167.938.017.978.028.067.88
harryanddavid2.882.762.832.762.812.842.752.762.832.762.902.912.752.982.802.842.903.002.832.852.862.913.293.00
helzberg4.304.174.264.254.304.284.364.514.974.664.264.224.224.254.154.194.244.234.434.194.304.294.234.24
pagoda2.722.782.834.743.733.347.075.685.093.793.233.152.942.993.073.292.972.992.782.742.712.752.692.73
vermonteddybear4.034.103.943.833.783.623.834.1011.534.234.344.464.244.074.354.164.124.294.614.204.354.064.214.10


Uptime

Uptime February 16, 2017
#TargetSan FranciscoChicagoWashingtonAvg. uptime
1pagoda.com100.000%100.000%100.000%100.000%
2ftd.com100.000%100.000%100.000%100.000%
3helzberg.com100.000%100.000%100.000%100.000%
4vermonteddybear.com99.490%99.560%99.820%99.623%
5harryanddavid.com100.000%89.210%100.000%96.403%
6brookstone.com100.000%89.190%100.000%96.397%
71800flowers.com100.000%89.150%100.000%96.383%

Uptime February 01, 2017 - February 16, 2017
#TargetSan FranciscoChicagoWashingtonAvg. uptime
1helzberg.com100.000%100.000%99.989%99.996%
2pagoda.com100.000%100.000%99.983%99.994%
3harryanddavid.com100.000%99.326%100.000%99.775%
4brookstone.com100.000%99.324%100.000%99.775%
51800flowers.com100.000%99.322%100.000%99.774%
6vermonteddybear.com99.648%99.557%99.554%99.586%
7ftd.com99.502%99.476%99.543%99.507%

Methodology:
The 2017 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 1st and February 17th, 2017. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:
  • WebSitePulse should be referred as the "Source" of the information;
  • WebSitePulse should be acknowledged as the owner of the copyrights of the information in the Reports;
  • The texts of the Reports could be changed or altered to better suit the needs and the style of the publisher without prior notice to WebSitePulse. However, the integrity and the meaning of the information should be preserved;

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".