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PRICELESS INKJET CARTRIDGES - E-Commerce
Ensure seamless e-business transactions while keeping the operational costs down through outsourcing.
PICINK is one of the largest virtual stores for printing supplies worldwide.
Returning Customers generate more than 70% of the revenue, while the website has almost zero advertising budget. Customer loyalty, as well as PICINK reputation, are based on the huge selection of brands and items, excellent customer service, and risk- and hassle-free shopping experience. Therefore, for PICINK owners, the seamless functioning of their website has always been a top priority, and major concern.
The other building block of PICINK success is pricing. The low price levels are achieved through supply chain optimization and through outsourcing. Indeed, most of the critical functions of the e-commerce website complex back-end are provided by various vendors often situated in different countries, different time zones, and speaking different languages.
To the end-user, buying a cartridge is an easy, step-by-step process of research of the product, comparison, selection, ordering, payment, and execution. To the PICINK IT experts it is coordination and integration of multiple service providers who are totally independent from each other, automated and remote.
PICINK owners were committed to their business model, but wanted to implement a cost-effective solution that would minimize the risk of loss of credibility, Customer loyalty, and revenue due to potential malfunction of some of the outsourced web-components.
WebSitePulse Multi-point Transaction Monitoring
"Our average cost per downtime minute is a four digits number.
Monitoring each of the mission-critical web-components allowed Price-less Inkjet Cartridge Co. to take advantage of its outsourced model and to keep its overall pricing at a very competitive level.
Upon the receipt of WebSitePulse immediate alert notifications, troubleshooting was efficient and focused, because of the precision of the provided performance measurement data.
Even when no interruptions or malfunctions had happened, the information provided by WebSitePulse monitoring agent and summarized in the customizable analytical Reports allowed PICINK owners to review the various vendors' performance. They were able to make informed decisions, and pro-actively eliminate potential "weak links" and "bottlenecks" in the operational cycle.
Savings from reduced downtime were the immediate result from using WebSitePulse service.
However, Customers' loyalty based on consistently excellent experience with PICINK website is the greatest gain and a solid basis for the PICINK future growth.
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