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Performance Tracking  > 2011 Valentine's Day

WebSitePulse 2011 Valentine's Day Retail Performance Report Summary


This Valentine's Day went by without much fanfare and noteworthy events, at least in terms of performance issues for the major retailers that is. We kept a close eye on their sites as the Holiday approached and to our and to their customers' satisfaction, no significant problems were reported.

Of course, there were a few blips here and there, especially in the early hours of 13th and 14th, but they were mostly slowdowns caused by the high load of traffic at these particular times. The most frequent issues were detected at the "Add to Cart" or "Checkout" pages where users sometimes had to wait for over 60 seconds to complete their purchase. For today's industry levels this is indeed slow and could be potentially harmful to the brand as it may very well drive the customers away. However, this did not affect the whole sites and customers were still able to browse all of the gifts. The timeout issues were seen to shortly and this is a strong indication that the retailers were prepared to meet the intense load by the hurried shoppers.

You can review the complete overall and day-by-day statistics below.

Average Response times for the whole period
#TargetSan Francisco, CAChicago, ILWashington, DCAvg. resp. time
1victoriassecret.com9.5457.7616.6897.999
2macys.com15.0419.1087.96510.705
31800flowers.com17.50813.9088.11713.178
4helzberg.com15.16213.67712.05113.630
5brookstone.com31.6303.72220.83518.729
6redenvelope.com21.32123.77019.85421.648
7proflowers.com22.28023.52821.42422.410
8ftd.com38.02618.90012.98523.303
9candy.com65.40841.58045.74150.910
10vermontteddybear.com71.85543.75444.12053.243

Average Uptime for the whole period
#TargetSan Francisco, CAChicago, ILWashington, DCAvg. uptime
1ftd.com99.883%99.987%100.000%99.956%
2macys.com99.865%99.907%99.942%99.905%
3candy.com99.751%99.876%99.779%99.802%
4redenvelope.com99.189%99.981%99.966%99.712%
51800flowers.com99.280%99.187%99.031%99.166%
6helzberg.com98.825%98.834%98.809%98.823%
7vermontteddybear.com96.216%99.426%99.606%98.416%
8brookstone.com98.281%98.264%98.334%98.293%
9victoriassecret.com97.687%97.777%97.559%97.674%
10proflowers.com89.660%89.605%89.535%89.600%

Best regards, and takeITeasy™ with WebSitePulse™

Iavor Marinoff, CEO

Methodology:
The 2011 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 1 and February 15, 2011. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:
  • WebSitePulse should be referred as the "Source" of the information;
  • WebSitePulse should be acknowledged as the owner of the copyrights of the information in the Reports;
  • The texts of the Reports could be changed or altered to better suit the needs and the style of the publisher without prior notice to WebSitePulse. However, the integrity and the meaning of the information should be preserved;

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".



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