Performance Tracking  > 2014 Mother's Day

Websitepulse 2014 Mother's Day Performance & Uptime Report Summary

Mother’s Day is over and, according to a survey conducted by the National Retail Federation, the total spent for Mother’s Day this year reached $20 billion.

Considering the popularity of this day, and the growing popularity of online shopping, we couldn’t stress more on how important it is for online stores to maintain flawless performance and availability during the weeks prior to Mother’s Day. Just like a bad selection of gifts and high prices could turn visitors away from your website, a slow website, inability to perform an online purchase or website downtime could be just as harmful, sending your potential buyers to competitors’ websites.

As usual, we conducted a report which consisted of monitoring of 12 of the most popular websites for purchasing gifts and flowers for moms. We were specifically observing their uptime and response time as the most important metrics for the reliability of a website.

Response time varied between 1,4 (personalizationmall.com) and 18,4 seconds (giftbasketsplus.com). This means that some of the websites were not able to bear the heavy traffic during certain period of time. That, on the other hand, could have resulted in disappointed buyers and revenue loss.

At the same time, uptime varied between 100% (gifttree.com, sees.com, proflowers.com, fromyouflowers.com, beyondblossoms.com) and 99.7% (giftbasketsplus.com) which is quite acceptable.

For more details, look at the charts and tables below.

Average Response times for the whole period

#	Target	San Francisco	Chicago	Washington	Avg. resp. time
1	personalizationmall.com	1.899	1.119	1.256	1.425
2	fromyouflowers.com	6.430	4.396	6.219	5.682
3	1800flowers.com	7.700	8.640	5.621	7.320
4	proflowers.com	7.669	7.767	7.249	7.561
5	cherrymoonfarms.com	7.757	7.659	7.497	7.638
6	gifts.com	8.503	8.320	9.119	8.647
7	sees.com	4.202	10.123	12.478	8.934
8	ftd.com	11.237	8.528	7.657	9.141
9	beyondblossoms.com	7.932	11.274	8.685	9.297
10	gifttree.com	18.114	16.589	4.959	13.221
11	teleflora.com	14.859	12.441	13.282	13.527
12	giftbasketsplus.com	12.026	21.431	21.758	18.405

Average Uptime for the whole period

#	Target	San Francisco	Chicago	Washington	Avg. uptime
1	proflowers.com	100.000%	100.000%	100.000%	100.000%
2	gifttree.com	100.000%	100.000%	100.000%	100.000%
3	fromyouflowers.com	100.000%	100.000%	100.000%	100.000%
4	sees.com	100.000%	100.000%	100.000%	100.000%
5	beyondblossoms.com	100.000%	100.000%	100.000%	100.000%
6	personalizationmall.com	100.000%	99.984%	100.000%	99.995%
7	1800flowers.com	99.981%	100.000%	100.000%	99.994%
8	teleflora.com	100.000%	99.962%	99.981%	99.981%
9	ftd.com	99.924%	100.000%	100.000%	99.975%
10	cherrymoonfarms.com	99.926%	99.991%	99.924%	99.947%
11	gifts.com	99.813%	99.843%	99.844%	99.833%
12	giftbasketsplus.com	99.749%	99.717%	99.626%	99.697%

Best regards, and takeITeasy™ with WebSitePulse™

Iavor Marinoff, CEO


Methodology:
The 2014 Mother's Day Reports reflect a complete web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between May 01 and May 12, 2014. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

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