Marketing has changed a great deal in recent decades, particularly with the growth of social media on the Internet. Attention spans have shortened and it has become more important than ever for advertisers to create eye-catching and appealing presentations that really draw in potential customers. One very popular way to do this is through the use of infographics. If you want to present facts and figures or complex information, infographics can be a perfect way to do it. Infographics use design elements and graphics that tap into the visual side of the human brain in order to make your information easily understood by the reader. For those familiar with PowerPoint presentations, the idea behind infographics will not seem that unusual.

Infographics have a wide range of uses in business and in marketing in general. They are often seen in printed reports, blog posts, company newsletters, website ads and business presentations. The compelling thing about infographics is their power to engage the person viewing them. A reader looking at an infographic is able to quickly comprehend and absorb the basic information being related. While all customers want factual information to support the ideas in an ad, they also want that information to be provided in a way that doesn't require a degree in statistics to understand it. Additionally, they don't want to have to wade through pages and pages of text to get to this information. Most people are visually oriented, and prefer to learn new information that way. The visual nature of infographics provides easy-to-understand takeaways for anyone looking at them. So, for example, check out this infographic here:

Response time of a website constitutes the amount of time needed from your access attempt to your achieving access to the website.  Tests conducted for response time are in five parts, as shown below:

DNS- DNS is the amount of time it takes to relate  IP and Host names.  A high DNS look up timing could mean problems with DNS servers.  If it takes over 10 seconds, it may indicate the  DNS server has timed out or can't be reached.  You should notice if you entered an IP address in  host name field, no DNS look up will be conducted at all and  time will be close to 0.

A server is a system of computers that provides network services. It is a collection of hardware and software facilities working together for the purpose of realizing effective communication among computers. Web server monitoring is carried out using web server software and it involves the software checking the working conditions of the server and sending messages to the checks on parameters such as the extent to which the CPU is used, performance level of the network in use and the disk space. It can have additional features such as alerting and benchmarking. The process of monitoring is divided into several categories as described below:

Firewall monitoring

This is the process of having a close check on your firewall. Monitors such as PRTG may be employed to perform this task. It is equipped with a variety of sensors that undertake the process of firewall monitoring easily. One gets to know the exact activities going on in their internet in terms of data flow in and out of their system. The security of your system is highly boosted since any malware trying to get its way into your system is automatically detected and a warning message is sent to you. This monitoring system ensures that you are in control of your internet usage and indicates the top connections, top talkers and top protocols.

Mother’s Day recently passed and retailers, restaurants and spa centers sighed with satisfaction as Americans spent more this year than they did last year. According to IBISWorld, the total spending for moms reached $17.06 billion compared to the $17.02 billion in 2012.

Apparently, sales were up to husbands, partners and kids and as it usually happens, many of them waited almost until the last day to purchase gifts online.

When it comes to building your business, it is very important to have a fully functioning website or else you are going to miss out on potential clients, resulting in a loss of revenue. Thus, you need to always make sure your website is up and running properly as several different issues can cause your website from loading and working properly. These are easy corrections though, all of which you can do on your own, at home, to make sure your website is available to the world.

When you attempt to visit your website and see an error page instead of your website, you are experiencing one of two problems: your website or host isn't working or there is a problem between your computer and the host server. In order to determine the problem, there is a series of easy tests you can perform to find and correct the issue.