Mass emailing has proven to be a successful marketing strategy for both small and big companies. The total cost of running an email campaign is significantly less than using other marketing channels. Businesses have the option of either setting up their own email servers and then creating and handling the email campaigns, or using a third party mass emailing service.

image courtesy to: exotel.in

Being Green...

Being green or eco-friendly has become such a catchphrase that it has lost some of its meaning, and while companies still try to green up their act, many fall short of their goals. Reducing your carbon footprint is great and all, but when it comes to running a business in the IT industry, there are some things that you can and cannot do when you are trying to cut back on energy use and carbon output. If you owned a restaurant and someone talked to you about reducing your carbon footprint and going green by shutting off your ovens, broilers, and anything else that used natural gas, you would probably look at them sideways and walk away without saying anything. Your IT-based business works in much the same way with your servers, computers, and other technological devices that have to have their power on in order for your business to work properly. At the same time, there are plenty of ways that you can cut your energy costs while making your business as green as a landscaping company.

Whether you’re looking at your business computing network from the perspective of your customers or with an internal intranet system in mind, it is important that you have the necessary level of monitoring in place so that you can deliver a satisfactory experience 100% of the time. The choice faced by businesses boils down to whether they wish to come up with an in-house monitoring plan, or outsource this function to a remote company or operator.