Why Do You Need an SSL Certificate? Essential Reasons for Your Website

Posted on July 30th, 2025 by Damien Jordan in Monitoring, Explainer

Illustration of a glowing padlock over a web browser, surrounded by shields and secure data lines, symbolizing website security and SSL encryption.

Why do you need an SSL certificate? To protect your website and users. SSL certificates encrypt data, build trust, improve SEO, and ensure compliance with industry standards. This article will explore each of these reasons in detail.

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Simplified DNS Management for Faster Website Performance

Posted on April 22nd, 2025 by Simon Rodgers in Tools, Explainer

Three-icon diagram—computer icon points via arrow to a server icon, which points via arrow to a globe icon—illustrating the DNS lookup flow.

Have you ever launched a website, made a DNS change, and then waited and waited some more for it to go live? You are not alone.

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Email Marketing and Website Downtime: How to Ensure Landing Pages Are Always Accessible

Posted on April 2nd, 2025 by Oleksandr Rohovnin in Explainer

Computer monitor displaying a structured layout with shapes and icons, symbolizing a landing page.

You know how important ensuring your business's round-the-clock availability is, especially if you operate across different time zones. With online businesses, marketing and sales never stop, catering to consumers 24/7 through chatbots, AI assistants, and server redundancy.

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How SSL Certificate Monitoring Ensures Brand Trust and Credibility

Posted on March 20th, 2025 by Simon Rodgers in Monitoring, Explainer

Chain locked by a padlock.

See that little padlock icon to the left of our URL in the address bar? That shows the website is protected by an SSL certificate. It's a great way to tell potential customers that your brand is trustworthy.

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Tracking Complex User Transactions to Ensure E-Commerce Success

Posted on February 26th, 2025 by Richa Gupta in Monitoring, Explainer

Interconnected digital pathways and icons representing e-commerce elements like shopping carts and payment gateways, symbolizing complex user transactions and data flow.

Did you know that, on average, 70% of online shoppers abandon their carts? Yep, seven out of ten people leave without making a purchase. That's according to the Baymard Institute, which analyzed data from 49 different sources. Crazy, right?

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