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Why Monitoring Your Website Matters

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Posted on February 27th, 2013 by Boyana Peeva in Tech

PulseWhether your website functions as a major part of your business model, a marketing tool, or an information portal, you want to ensure it functions as well as possible.

Many website owners mistakenly believe that monitoring consists of determining how many visitors they receive on their websites, the number of social media followers they acquire, their keywords’ rankings and other similar metrics.

These are all very useful performance indicators but serious website owners cannot afford to take these as definitive benchmarks of their success. Monitoring your website is actually a combination of factors besides Google analytic-type of metrics.

Website owners do not need to have in-house resources to monitor their websites closely. They can simply use external monitoring service companies to oversee their websites, improve performance and enhance users’ experiences.

Here are three of the top reasons website owners choose to use third-party service to monitor their websites and get the most out of their assets.

Downtime percentage affects sales

Even if your website experience is 99% uptime monthly, there is still 1% of downtime during which your customers cannot access your website, and this could significantly harm your sales.

You know that things can sometimes go wrong with your website. Therefore, you must be aware of how many hours your website is actually available for browsing and set up alerts if it goes down. Even if your hosting company claims it delivers a certain percentage of uptime, you should always try to double-check these metrics.

Page speed loses visitors

You should understand the importance of fast loading websites. Many studies have shown that page speed affects the website performance. Users want to find quality information quickly. They detest slow loading websites, will grow impatient and move on to a competitor’s website within 6 to 10 seconds.

It’ll be useful for your website if you determine how long it takes for your pages to load.  If they load slowly, the website design might be too convoluted for the server. You may also have too many videos or media files on one page which could also slow the loading speed.

Keep in mind that one of the elements Google considers when determining the rankings for organic search results is the website’s loading speed.

Load tolerance causes website crash

Many owners learn about load tolerance only after their website crashes due to a significant traffic increase. You need to carry out “stress tests” to determine how many visitors your website can handle. If you are aware of your website’s traffic capability, you can safely increase your visits capacity and avoid potential loss of customers.

Benefits of website monitoring

Monitoring services ensure your website is being “watched” 24/7. There are a variety of website monitoring services and tools to monitor the different processes in your network. Depending on your needs, these companies provide checks and handle hardware and software issues.

Website owners can assure a quick response to any problems, and solve them without risking the loss of customers and business. These services include regular monitoring of up and down time, instant notifications, and technical support to cover:

The process monitors these components from different locations. It sends specially tailored tests to verify that target devices connected to the Web respond properly or if the device delivers customer content in a timely manner. Business transactions tests can monitor the same steps that an actual customer would take on the website.

If the system detects an error, it goes through a series of steps to confirm the error. Then, it automatically sends a pre-determined notification to designated contacts.

An effective monitoring service needs to go beyond keeping an eye on your websites and reporting a problem. It must provide more detailed information such as a snapshot of the page or network trace route that leads you to the root cause of the problem. This way you can quickly assess and correct the issue.

Boyana Peeva

Believes that the glass is rather half-full and that nothing is bigger than the little things. Enjoys writing, reading and sharing content – information is power.

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