Key Takeaways

• Synthetic transaction monitoring proactively measures web application performance by simulating user interactions to identify issues before they impact real users.
• This monitoring approach offers several benefits, including significant reductions in customer-reported issues and preparation for product launches by addressing performance bottlenecks in advance.
• Effective synthetic monitoring relies on best practices, such as creating accurate scripts that mimic real user behavior, conducting tests from multiple locations, and integrating with real user monitoring for comprehensive performance insights.

Every business owner understands the importance of website monitoring. It is essential to avoid website performance and availability issues. A great start would be to examine every aspect of your web infrastructure.

See that little padlock icon to the left of our URL in the address bar? That shows the website is protected by an SSL certificate. It's a great way to tell potential customers that your brand is trustworthy.

Did you know that, on average, 70% of online shoppers abandon their carts? Yep, seven out of ten people leave without making a purchase. That's according to the Baymard Institute, which analyzed data from 49 different sources. Crazy, right?

Uptime monitoring checks whether a website, server, or online service is available. It runs automated tests at set intervals, verifying responses and sending alerts if a failure occurs. Businesses rely on uptime monitoring to detect issues early, prevent revenue loss, and maintain customer trust. A website outage can harm reputation, impact SEO rankings, and disrupt operations.