SSL certificates secure the digital backbone of businesses. They encrypt data, protect customer trust, and ensure compliance with strict regulations. Yet many companies still face the cost of ignoring expired SSL certificates every year. When a certificate expires, the consequences hit hard: websites go offline, users see security warnings, and revenues drop. Let's break down the risks, costs, and ways to prevent expired SSL certificates from damaging your business.

Why do you need an SSL certificate? To protect your website and users. SSL certificates encrypt data, build trust, improve SEO, and ensure compliance with industry standards. This article will explore each of these reasons in detail.

Key Takeaways

• Synthetic transaction monitoring proactively measures web application performance by simulating user interactions to identify issues before they impact real users.
• This monitoring approach offers several benefits, including significant reductions in customer-reported issues and preparation for product launches by addressing performance bottlenecks in advance.
• Effective synthetic monitoring relies on best practices, such as creating accurate scripts that mimic real user behavior, conducting tests from multiple locations, and integrating with real user monitoring for comprehensive performance insights.

Every business owner understands the importance of website monitoring. It is essential to avoid website performance and availability issues. A great start would be to examine every aspect of your web infrastructure.

See that little padlock icon to the left of our URL in the address bar? That shows the website is protected by an SSL certificate. It's a great way to tell potential customers that your brand is trustworthy.