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Are you all set to start a new business? Are you overwhelmed by all the work you'll be doing on your own? Well, starting a business may sound exciting, but it's a great challenge to establish it as a successful enterprise.

Post globalization, the entire business world has changed drastically, with businesses from around the globe competing, irrespective of their geographical boundaries. There are well-established players and low- or medium-sized startups, making the marketplace highly competitive. While big players are well on a budget and can spend millions on the establishment, business operations, product designing, and, more importantly, marketing, small businesses have limited resources using which they have to compete with business giants.

Thankfully, the latest technological innovations have provided small entrepreneurs and startups with some tools (most of them are free or affordable), enabling them to challenge big players.

Every business wants qualified leads and earns more revenue. Big companies can afford to make their own custom solutions, but small businesses or startups must take care of their cost. However, technology has developed great online tools that can help startups increase productivity and sales. It can help them in getting the attention of investors and potential customers.

This post has compiled a list of tools to automate and simplify many processes. Let's discuss them in detail:

Yola — This tool lets you build a basic, professional website by picking a template and filling out a few simple forms. Once you have a rough outline, you can change the design with an inbuilt editing tool. You can also integrate your site with third-party services such as Google Maps, PayPal, etc.

ThePayStubs — Simplify your payroll management with ThePayStubs, an intuitive online tool designed for small businesses. Generate accurate pay stubs and tax forms in minutes, helping you stay compliant and organized. Whether you need W-2s, 1099s, or basic paycheck stubs, ThePayStubs offers customizable templates to suit your business needs. It is perfect for entrepreneurs looking to streamline their payroll process without breaking the bank.

Logo Maker Tool — Every business needs a logo for its brand identity. Designhill is a one-stop shop for all your graphic design needs. You can get them done by highly skilled professionals. It has a simple yet powerful logo maker tool that helps you design thousands of designs using Artificial Intelligence (AI) technology.

Due is a payment solution that helps small business owners accept secure online payments globally. It is known for its innovation in time-tracking and invoicing tools, as well as automated reminders and multiple payment methods.

Shopify is one of the biggest e-commerce platforms. Its user-friendly interface allows businesses to sell their products online and in person. It also has a database of experts who can help you create a great-looking store that can easily be integrated with other channels such as Amazon, eBay, Facebook, etc.

Website Monitoring Tool — Ensures your website is available from different locations and delivers the proper page content to users. If there is a problem, the tool alarms you to react fast and minimize the damage. WebSitePulse offers one of the most customizable monitoring services in terms of service and price on the market. Sign up for 30 days of a full-service free trial.

EngageBay is an all-in-one platform for small businesses that offers marketing, sales, and customer support in one place, giving you a 360-degree view of your customers. With automation, analytics, and customer support tools, EngageBay helps you connect with your target audience, grow your business, and improve customer satisfaction.

Basecamp — Want to be more organized and put everybody on the same page? This is the perfect tool for your company. Basecamp provides you with a platform where you can manage all your projects and internal communications. It is a one-stop for the things that teams do together. The best thing about this tool is its ease of use. You can add projects and users in less than five minutes.

HubSpot's Starter Bundle is a game-changer for budding online entrepreneurs. It offers an AI-powered website builder, letting you create a professional site without coding skills. The AI Content Writer helps you generate engaging copy effortlessly. With landing page design tools and email automation, you can convert visitors and nurture leads on autopilot. The platform also includes ad tracking and marketing analytics, allowing you to make data-driven decisions. This all-in-one solution streamlines your workflow, saving precious time and enabling you to focus on growing your business rather than getting bogged down in manual tasks.

Google Analytics — Google Analytics needs no introduction. It is the most popular service provided by Google, where you can analyze your business data in one place. You can easily track how many visitors are currently live on the website and what they are doing on your site.

Google Ads is an online advertising service provided by Google where businesses can connect with their target audience globally and check data in real time. Creating a planned ad campaign can help the company attract new potential clients.

Powtoons — Want to create impressive marketing videos? Thanks to Powtoons for coming up with a great idea of creating an excellent animated video online in a few minutes. This tool includes tons of inbuilt styles, characters, and backgrounds.

Hootsuite is a tool best known in the industry. It provides a platform for managing all social media profiles in one place. It makes your social presence active by automatically scheduling posts, managing content, and measuring conversions.

Google Maps Scraper enables you to extract business data from hundreds of Google Maps businesses and locations in seconds. You can get reviews, images, opening hours, locations, popular times & more. This data can help you determine the competition and potential demand for your services, create a customer base and prospection files, generate leads, and more.

Salesforce is a CRM tool that helps companies keep their marketing, sales, and support teams on the same page by letting them share information such as leads, sales invoices, tasks, reports, etc. This tool requires very little training, as each tab is separated into easy-to-understand categories.

Biteable is an online video maker that allows anyone to easily create studio-quality animated videos with a few clicks. The interface is fast and easy, and the Biteable library contains all the allure you'll need to design professional marketing videos.

MailChimp is an email marketing platform where you can automate your emails, save and share analytics, track subscribers, and manage campaign schedules. Its "Forever Free" plan allows users to send 12,000 emails to 2000 subscribers for free in a month. With this tool, you can connect with the targeted audience by sending them the right message at the right time.

Zenefits — Not all small companies can afford a dedicated HR person. So, the burden of hiring, storing documents, benefits, etc., falls to the founders. Zenefits is a digital HR platform that helps small businesses manage their HR needs, such as payroll, benefits, compliance, etc., in one place. Integrating your HR functions with Zenefits allows you to focus on other things that matter the most.

Starting a business can be exciting but demanding, too. Due to the cutthroat competition, you have to be flexible, speedy, and agile. All these tools can best support you in starting your business by keeping things organized and streamlined.

So what are you waiting for? Use these fantastic tools to grow your business.

Please let us know which tool helps you the most in the comments below.