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Email Deliverability 101: Definition and Best Practices

Posted on December 11th, 2023 by Simon Rodgers in Guides, Explainer

Ensuring emails are delivered

Creating engaging emails and sending them to well-targeted groups is only half the battle in email marketing. The other half is email deliverability, or ensuring your messages get to their intended inboxes rather than the spam folder.


The Benefits of Cloud Computing for Small Businesses: Cost Savings, Flexibility, and Security

Posted on November 27th, 2023 by Vergine Melkonyan in Explainer

Cloud computing

At one time, tech advancements were a major drain on small businesses.

Housing your software and digital assets in-house once created a financial nightmare many emerging companies couldn't handle. On top of that, threats to security and a complete lack of flexibility made establishing a foothold challenging. That was especially true when going up against established industry heavy hitters.


Benefits of a Mobile-Friendly Website

Posted on November 13th, 2023 by Harry Flynn in Explainer

Website on different mobile devices

Aside from being a hub of information, your website should guide customers through the purchase journey. But you can't just have any website. You need a mobile-friendly website.


WordPress vs. Joomla: Which One Is Better for Your Website?

Posted on October 30th, 2023 by Frank Hamilton in Guides, Explainer

Choosing the better CMS, WordPress or Joomla

In today's world, you have almost no chance of succeeding without a solid online presence. Sounds reasonable, but where do you start? A good and user-friendly website would be a perfect first step. Yet, when you begin researching this question, it turns out there are many different content management systems (CMS). Which one is better in your case?


Why is API Testing Important and How to do it Right

Posted on October 17th, 2023 by Simon Rodgers in Explainer

API (Application Programming Interface)

Whether you're a business that relies on Amazon reviews and seller feedback or planning a much-needed holiday through your favorite travel comparison site, everyday activities like these wouldn't be impossible without APIs.