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8 Features your e-commerce website must have to make it big

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Posted on December 12th, 2018 by Alycia Gordan in Guest Posts

Features e-commerce website must have

If you are running an online business, your sales will greatly depend on the quality and availability of your e-commerce website. While the quality of the product is equally important, it is your website that tempts potential consumers to buy your product. In an age when the majority of customers search and buy products or services online before visiting a store, the quality of your e-commerce website becomes more important in shaping public perception about your product. To ensure that your online business outshines your competitors, it must include certain features that would not only drive traffic to your website but also prove effective in turning that traffic into consumers. In this article, we compiled a list of some features that your e-commerce website must have to make it big in the e-commerce market.

1. User-friendly website

For an e-commerce website to attract customers, it must provide relevant information without hassle. 76% of consumers suggested that the most important characteristic of any website is its ease of use. A successful e-commerce website must also provide easy navigation so that a customer can easily access your products.  A website with complex navigation is bound to lose traffic as users get frustrated by the complexity of a site. All the products should be structured in proper categories which will make navigation easier for consumers. Your website structure is also critical in search rankings which can drastically change your business performance.

User friendly website


2. Website Design

A study found that the human attention span has been reduced over time and cited technology the reason behind it. According to a study, it takes only 1/3 of a second for a customer to make a decision on business on their first encounter with it. So, you only have got a fraction of a second to grab customers’ attention and make them take an interest in the product. How can you be certain that the customers get hooked to your product? This is where the design of your e-commerce website comes into play. Make sure that all the website elements including the business logo, search bar, shopping cart, and other information are positioned at the right places on the website. A logo is the visual identity of your business which distinguishes your brand from others. It is therefore important to hire the services of a professional who can take your online business forward with his/her logo and web designing skills.

3. AMP and Mobile optimization

AMP, short for Accelerated Mobile Pages, is a framework developed to facilitate the loading of your website on mobile devices. Since the proliferation of smart devices, it is necessary that your website loads fast on all sorts of devices. A study revealed that almost 40 percent of users will leave your web page if it takes longer than 3 seconds to load. It is pertinent to mention that AMP listings have been officially integrated by Google into its mobile search results, hence, Google might incur a ranking penalty on sites that do not include this feature. Since 57 percent of web traffic now comes from mobile devices, it is important that your e-commerce website is primed for mobile viewing which will increase customer retention and consequently product sales.


4. Product Visuals

Product images and videos are important for all kinds of online businesses. Attractive images and demo videos not only give customers idea about a product but also lure them into buying the product. Make sure that eye-catching images of products are captured from different angles with text directing the user’s attention to a call to action.

5. Customer support and Review sections

An e-commerce website should have contact details, phone numbers, address or instant chat options available so that customers can access them in case they need information or face an issue while placing their orders. It projects a positive image of the business and shows that you take your business seriously and care your customers. Another important feature of an e-commerce website is the section where people can review products. Make sure you monitor this section carefully and address the issues raised by customers with the product. A study revealed that almost 67 percent of consumers’ purchasing decisions are influenced by online reviews. Another research found that 88% of customers value online reviews as much as personal recommendations which shows how vital this section can prove for your e-commerce website and business.

Customer Reviews


6. Payment options

As e-commerce websites have to deal with customers from all over the world and it is possible that they have different payment systems. Therefore, it becomes important that the payment options offered by an online business are diverse so that it can accommodate all the popular payment systems around the world. This includes options like direct bank transfers, cash on delivery, PayPal and credit cards. Keeping diverse payment options makes it possible for everyone to do business with you. Hence, you do not have to miss out potential customers due to a difference of payment method.

7. Security features

Your website security is perhaps the most important of all the features. Due to the cases of hacking and data theft frequently surfacing around the world, customers are skeptical regarding whom they can trust. It is important that your website is updated with all the necessary security features so that customers can confide in you with their crucial data like passwords and credit card information.

Website Security

8. Social media links and icons

Social media is an integral tool for marketing your product and drive valuable traffic to your e-commerce site if used effectively. It is important that your website contains a listing of social media links including Twitter, Facebook, and Instagram and ensure that sharing options are available so that your product and services can reach out to more people. Make sure you take advantage of multi-channel commerce and understand where your valuable audience exists so that you can turn them into consumers. Posting icons for security and payment methods on your website enable visitors to access tools and information that will make their experience with your e-commerce website quite comfortable.

Alycia Gordan

Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia

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