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Performance Tracking  > 2007 Mother's Day  > Introduction

WebSitePulse 2007 Mother's Day Retail Performance and Uptime Report

WebSitePulse is monitoring 6 of the most popular online shopping destinations for the 2007 Mother's Day. The measurement results from monitoring a typical online shopping transaction reflect the performance levels and the availability of the six websites related to the increased Internet traffic during the period.

This information helps us analyze the End Users' shopping experience, the reliability of the IT infrastructure of the selected Internet retailers, and their estimated losses in case of downtime and failure of critical websites, web pages, web systems, network devices, and web applications.

Last year, Mother's Day drew millions of last-minute online shoppers for flowers, gifts and greetings. According to ComScore, online retail spending related to Mother's Day exhibited strong growth over last year, as increasing numbers of consumers continue to become more comfortable making their purchases online. Online spending in the Flowers & Gifts category showed continued growth, peaking in the week prior to Mother's Day at $195.8 million in sales. That weekly total eclipsed the coinciding week last year (week ending May 8, 2005) by nearly $28 million and marking 16 percent year-over-year growth.

Continuous website monitoring for all six Internet retailers covers the period May 8 through May 14. The detailed reports and graphical charts are updated on a daily basis, showing the results from the previous day and for the entire monitoring period up to date.

The WebSitePulse Performance Reports measure Website Uptime and Website Response Time as the most important metrics for the availability and the reliability of any web-based operation, critical for the End Users' overall online experience. The Reports reflect not only the performance of the websites home pages, but typically measure a complete web transaction representative for the End Users' interactions with a website. Measurements of the multi-step web transactions are made every 15 minutes, simultaneously from 3 different monitoring locations. The WebSitePulse advanced monitoring system has automated, built-in false alarm prevention and error verification controls that ensure the reliability of the measurement results. The Reports reflect the most common website performance criteria - response time and availability. In-depth analytical information is also collected and stored in the WebSitePulse system for future references. The WebSitePulse Application Monitoring service is used to collect data and produce the Report.