Expand Menu
Performance Tracking  > 2017 Valentine's Day

WebSitePulse 2017 Valentine's Day Retail Performance Report Summary

Even though more than a quarter of consumers shopped online for Valentine’s gifts, the initial expectations of a $20 billion shopping spree did not come true. According to the National Retail Federation, people spent close to $18.2 billion this year, which is considerably lower than the record breaking 2016, when $19.7 billion were registered. It is also less than the $18.9 billion spent in 2015, and the $18.6 billion spent in 2013. However, it is more than the $17.4 billion spent in 2014.

Having in mind that various surveys and reports suggest online shoppers spend an average of 30% more than consumers who make purchases in stores, we take a look at how the top 7 web platforms did during this year's Valentine’s Day performance tracking.

Three of them recorded a 100% uptime between February 1st and February 15th with helzberg.com being a close second with a 99.996% of an average uptime, while ftd.com suffered a few outages resulting in a total of 99.474% uptime.

The fastest average response time during the 14 day period was recorded by brookstone.com- 1.934 seconds. 1800flowers.com was at 3.226, while ftd.com managed to “spread the love” with an average time of 7.958 secs.

To see the detailed daily reports, see below.

Average Response times for the whole period
#TargetSan Francisco, CAChicago, ILWashington, DCAvg. resp. time

Average Uptime for the whole period
#TargetSan Francisco, CAChicago, ILWashington, DCAvg. uptime

Best regards, and takeITeasy™ with WebSitePulse™

Iavor Marinoff, CEO

The 2017 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 1 and February 17, 2017. Performance and availability measurements are made for a typical multi-step fullpage web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600

WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:
  • WebSitePulse should be referred as the "Source" of the information;
  • WebSitePulse should be acknowledged as the owner of the copyrights of the information in the Reports;
  • The texts of the Reports could be changed or altered to better suit the needs and the style of the publisher without prior notice to WebSitePulse. However, the integrity and the meaning of the information should be preserved;

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".