Performance Tracking > 2008 Holiday Season > Introduction |
WebSitePulse 2008 Holiday Retail Performance and Uptime Report
The Holidays are the most important time of the year for the online retailers. BDO Seidman, LLP, one of the leading accounting and consulting organizations in USA, predicted that the “Black Friday,” which is the official starting day of the holiday season shopping, is going to observe a sales growth of 1.2%.
During "Cyber Monday", the following Monday after "Black Friday", sales is expected to grow by 2.4%. The organization published its latest edition of "The BDO Seidman Retail Compass Survey". One of the biggest surveys in USA, the survey was conducted upon 100 chief marketing officers from leading retail stores around the country.
Market Watch reports: "While it is good to see growth, unfortunately this is down significantly from last year, when reports found that actual Black Friday and Cyber Monday sales grew 8.3 and 21 percent respectively," said Ted Vaughan, a Partner in the Retail and Consumer Product Practice at BDO Seidman. "While seemingly dismal this year, it is important to remember that there are some bright spots on the horizon. There is still enormous growth potential in internet sales, which remains a fairly new phenomenon. Further, gift cards will be popular this year because they allow the end user to decide on the gift based on their personal needs."
WebSitePulse is monitoring ten of the most popular online shopping destinations for the 2008 Holiday Season. The Reports reflect a typical online purchase transaction, like selecting an item, adding it to the shopping cart and checkout, representative for the End Users' interactions with a website. Measurements of the multi-step transactions are made every 15 minutes, simultaneously from 3 different US cities. The reporting period covers the dates between November 24, 2008 and January 5, 2009.