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Performance Tracking  > 2007 Mother's Day  > Introduction

WebSitePulse 2009 Mother's Day Retail Performance and Uptime Report

Last year's concerns about the recession came true and this year, according to NRF’s 2009 Mother’s Day Consumer Intentions and Actions Survey, Americans are expected to spend an average of $123.89 per person, compared to last year’s $138.63. This fact is not overlooked by retailers as they understand that people are on tight budgets. Still, the total Mother’s Day spending is expected to reach $14.10 billion, which is slightly more than Easter. Continuing the established trend in the last couple of years, a big percentage of the shopping will be done online (an expected 18.2 percent). That is why the performance of the retailers' sites is of major importance at this time. Failure to cover the peak online-shopping times, complete online orders and ensure a 100% uptime may result in substantial financial losses or at least failure to meet the exprected turnover. This year WebSitePulse is monitoring 6 of the most popular online shopping destinations for the 2009 Mother's Day. The measurement results from monitoring a typical online shopping transaction reflect the performance levels and the availability of the six websites related to the increased Internet traffic during the period.

This information will provide insight into the End Users' shopping experience, the reliability of the IT infrastructure of the selected Internet retailers, and their estimated losses in case of downtime and failure of critical websites, web pages, web systems, network devices, and web applications.

Continuous website monitoring for all six Internet retailers covers the period May 8 through May 14. The detailed reports and graphical charts are updated on a daily basis, showing the results from the previous day and for the entire monitoring period up to date.

The WebSitePulse Performance Reports measure Website Uptime and Website Response Time as the most important metrics for the availability and the reliability of any web-based operation, critical for the End Users' overall online experience. The Reports reflect not only the performance of the websites home pages, but typically measure a complete web transaction representative for the End Users' interactions with a website. Measurements of the multi-step web transactions are made every 15 minutes, simultaneously from 3 different monitoring locations. The WebSitePulse advanced monitoring system has automated, built-in false alarm prevention and error verification controls that ensure the reliability of the measurement results. The Reports reflect the most common website performance criteria - response time and availability. In-depth analytical information is also collected and stored in the WebSitePulse system for future references. The WebSitePulse Application Monitoring service is used to collect data and produce the Report.