Performance Tracking > 2010 Mother's Day > Introduction |
WebSitePulse 2010 Mother's Day Retail Performance and Uptime Report
As the economy recovers, so do the spending habits of the consumers. NRFs 2010 Mothers Day Consumer Intentions and Actions Survey indicates that since Valentine's Day, the average consumer is willing to spend more on presents. The survey also reports that this year the overall spending is expected to reach $14.6 billion thus making Mother's day the second largest U.S. consumer spending holiday. Americans are expected to shell out $126.90 on gifts for their closest women, compared to last year's $123.89. While still far away from the $138.63 spent in 2008, this increase is good news for the retailers.
Online retailers will be profiting more as well. Almost one fifth of the shopping (an expected 19.7%) will be made online. This is why it will be crucial for the retailers to keep their sites up and running throughout the whole period. Failure to cover the peak online-shopping times, complete online orders and ensure a 100% uptime may result in substantial financial losses or at least failure to meet the expected turnover.
This year WebSitePulse is monitoring 6 of the most popular online shopping destinations for the 2010 Mother's Day. The measurement results from monitoring a typical online shopping transaction reflect the performance levels and the availability of the six websites related to the increased Internet traffic during the period.
This information will provide insight into the End Users' shopping experience, the reliability of the IT infrastructure of the selected Internet retailers, and their estimated losses in case of downtime and failure of critical websites, web pages, web systems, network devices, and web applications.
Continuous website monitoring for all six Internet retailers covers the period May 5 through May 15. The detailed reports and graphical charts are updated on a daily basis, showing the results from the previous day and for the entire monitoring period up to date.
The WebSitePulse Performance Reports measure Website Uptime and Website Response Time as the most important metrics for the availability and the reliability of any web-based operation, critical for the End Users' overall online experience. The Reports reflect not only the performance of the websites home pages, but typically measure a complete web transaction representative for the End Users' interactions with a website. Measurements of the multi-step web transactions are made every 15 minutes, simultaneously from 3 different monitoring locations. The WebSitePulse advanced monitoring system has automated, built-in false alarm prevention and error verification controls that ensure the reliability of the measurement results. The Reports reflect the most common website performance criteria - response time and availability. In-depth analytical information is also collected and stored in the WebSitePulse system for future references. The WebSitePulse Application Monitoring service is used to collect data and produce the Report.