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Performance Tracking  > 2012 Mother's Day  > Introduction

WebSitePulse 2012 Mother's Day Retail Performance and Uptime Report

As Mother's Day approaches consumer spending goes on the rise as the nation goes on a quest for the best present for that special person - mom. To make sure that she will not be disappointed the average consumer will shell out $152 (up from last year's $140.73) for flowers, candy and other gifts. The NRF reports that the total spending for this period is expected to reach $18.6 billion.

The upward online shopping trend continues this year as well. According to NRF’s report a quarter of all consumers (25.6%) will buy their presents online. Even more will use the internet to research products, compare prices and hunt down better deals. The invasion of smartphones and tablets further accentuates this trend. As good as this expected increase in traffic is for the retailers, it also presents a bit of a pickle for them. Will their servers handle the traffic? Will their sites manage to be up and running all the time? Will they load fast enough so that the consumers can make their purchase without a hitch?

To check how the retailers will respond to this challenge we will monitor 8 of the most popular Mother's Day shopping destinations between May 5th and May 13th. Traditionally, we will display the results in our 2012 Mother's Day Performance and Availability Report. The results will be indicative of the overall experience of the end-users as well as the performance and reliability of the retailers' sites and IT infrastructure. The reports can also be used to make an estimation of the potential losses in case of server or website downtime.

The detailed reports and charts will be updated on a daily basis, showing the results from the previous day and for the entire monitoring period up to date. WebSitePulse will be publishing the results from the Mother’s Day Performance and Uptime Report after the 5th of May on this page.

The WebSitePulse Performance Reports measure Website Uptime and Website Response Time as the most important metrics for the availability and the reliability of any web-based operation, critical for the End Users' overall online experience. The Reports reflect not only the performance of the websites home pages, but typically measure a complete web transaction representative for the End Users' interactions with a website. Measurements of the multi-step web transactions are made every 15 minutes, simultaneously from 3 different monitoring locations. The WebSitePulse advanced monitoring system has automated, built-in false alarm prevention and error verification controls that ensure the reliability of the measurement results. The Reports reflect the most common website performance criteria - response time and availability. In-depth analytical information is also collected and stored in the WebSitePulse system for future references. The WebSitePulse Application Monitoring service is used to collect data and produce the Report.