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Performance Tracking  > 2013 Valentine's Day

WebSitePulse 2013 Valentine's Day Online Retail Performance and Uptime Report

With Valentine’s day just around the corner, retailers everywhere are preparing for yet another surge in sales. They would have to woo their customers into loosening the strings of their purse and spending more on their loved ones. However, the experts are predicting a modest rise in sales compared to the same period last year, which means that shoppers would more or less stick to the standard presents - flowers, chocolatе, and of course, jewelry. Despite the slight rise, it is still a promising season for the retailers, provided that they manage to lure the clients to use their wallets, along with their imagination. This also means that the competition for the clients’ attention will be fiercer than ever.

In the race for more customers, the retailers which manage to get more orders will naturally come on top. That is where online sales will prove crucial. Of course, this means that the websites’ availability and performance will be key if retailers are to have a successful season. Here at WebSitePulse we are eager to see who will win the online race in terms of performance so we will be monitoring ten of the most popular online shopping destinations for the 2013 Valentine's Day. The measurement results from the transaction monitoring reflect the performance levels and the availability of the ten websites related to the increased Internet traffic during the period. This information is helpful to analyze the End Users' shopping experience, the reliability of the IT infrastructure of the Internet retailers, as well as their estimated losses in case of downtime and unavailability of critical websites, web pages, web systems, network devices, and web applications. Continuous website monitoring for all ten Internet retailers covers the period February 1st through February 15th. The reports and charts are updated daily showing the results from the previous day and for the entire monitoring period to the current date.
Daily Report for February 15, 2013See report for:

WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:

The daily Average Response time from all monitored websites was 13.059 sec.

The Average Response time as measured from the US East Coast (Washington, DC) was: 12.902 sec.
The Average Response time as measured from the US West Coast (San Francisco, CA) was: 14.109 sec.
The Average Response time as measured from the US Central (Chicago, IL) was:12.167 sec.

The Best Response time measured from US East Coast:0.000 sec.
The Best Response time measured from US West Coast:0.000 sec.
The Best Response time measured from US Central:0.000 sec.

The typical shopping transaction took the least time for redenvelope.com visitors - 0.000 sec., while the visitors of ftd.com had to be the most patient, as the shopping transaction there took in average of 22.474 sec.
Five of the monitored websites delivered above-the-average response times for their transactions, while three of them demonstrated below-the-average daily performance.

The daily average uptime for the entire Group was 96.81%.

The Average Uptime as measured from the US East Coast (Washington, DC) was:96.87%
The Average Uptime as measured from the US West Coast (San Francisco, CA) was:96.76%
The Average Uptime as measured from US Central (Chicago, IL) was:96.81%

Four websites were available with no interruptions - 100%.
Seven websites' availability was above the average, while one site dragged the average down with below-the-average availability.

Report Highlights

No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2013 Valentine's day report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.

Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:

Daily Response Times
    brookstone     ftd     vermonteddybear     1800flowers     helzberg 
    pagoda     harryanddavid 

Average Response Times for February 15, 2013
#TargetSan FranciscoChicagoWashingtonAvg. resp. time

Average Response Times February 01, 2013 - February 15, 2013
#TargetSan FranciscoChicagoWashingtonAvg. resp. time

Hourly Average Response Times
Select individual website to display:

    individual site response times     monitored group average response times 

Average response times by hour for February 15, 2013

Average response times by hour February 01, 2013 - February 15, 2013


Uptime February 15, 2013
#TargetSan FranciscoChicagoWashingtonAvg. uptime

Uptime February 01, 2013 - February 15, 2013
#TargetSan FranciscoChicagoWashingtonAvg. uptime

The 2013 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 1 and February 15, 2013. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600

WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:
  • WebSitePulse should be referred as the "Source" of the information;
  • WebSitePulse should be acknowledged as the owner of the copyrights of the information in the Reports;
  • The texts of the Reports could be changed or altered to better suit the needs and the style of the publisher without prior notice to WebSitePulse. However, the integrity and the meaning of the information should be preserved;

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".