Performance Tracking > 2013 Valentine's Day |
WebSitePulse 2013 Valentine's Day Online Retail Performance and Uptime Report
With Valentine’s day just around the corner, retailers everywhere are preparing for yet another surge in sales. They would have to woo their customers into loosening the strings of their purse and spending more on their loved ones. However, the experts are predicting a modest rise in sales compared to the same period last year, which means that shoppers would more or less stick to the standard presents - flowers, chocolatе, and of course, jewelry. Despite the slight rise, it is still a promising season for the retailers, provided that they manage to lure the clients to use their wallets, along with their imagination. This also means that the competition for the clients’ attention will be fiercer than ever.
In the race for more customers, the retailers which manage to get more orders will naturally come on top. That is where online sales will prove crucial. Of course, this means that the websites’ availability and performance will be key if retailers are to have a successful season. Here at WebSitePulse we are eager to see who will win the online race in terms of performance so we will be monitoring ten of the most popular online shopping destinations for the 2013 Valentine's Day. The measurement results from the transaction monitoring reflect the performance levels and the availability of the ten websites related to the increased Internet traffic during the period. This information is helpful to analyze the End Users' shopping experience, the reliability of the IT infrastructure of the Internet retailers, as well as their estimated losses in case of downtime and unavailability of critical websites, web pages, web systems, network devices, and web applications. Continuous website monitoring for all ten Internet retailers covers the period February 1st through February 15th. The reports and charts are updated daily showing the results from the previous day and for the entire monitoring period to the current date.
WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:
The daily Average Response time from all monitored websites was 13.059 sec.
The typical shopping transaction took the least time for redenvelope.com visitors - 0.000 sec., while the visitors of ftd.com had to be the most patient, as the shopping transaction there took in average of 22.474 sec.
Five of the monitored websites delivered above-the-average response times for their transactions, while three of them demonstrated below-the-average daily performance.
The daily average uptime for the entire Group was 96.81%.
Four websites were available with no interruptions - 100%.
Seven websites' availability was above the average, while one site dragged the average down with below-the-average availability.
No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2013 Valentine's day report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.
Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:
Daily Response Times
Average Response Times for February 15, 2013
Average Response Times February 01, 2013 - February 15, 2013
Hourly Average Response Times
Select individual website to display:
Average response times by hour for February 15, 2013
Average response times by hour February 01, 2013 - February 15, 2013
Uptime February 15, 2013
Uptime February 01, 2013 - February 15, 2013
The 2013 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 1 and February 15, 2013. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.
For more information about this report please contact:
George T., CTO
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.
With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:
The Data from the performance measurements cannot be changed or manipulated and should be used "as is".