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Performance Tracking  > 2013 Holiday Season Report

WebSitePulse 2013 Holiday Retail Performance and Uptime Report Summary

The 2013 Holiday Season finally ended, so let’s have a look at the performance and availability of the online stores we’ve been monitoring since the end of November, 2013.


The average response time for the monitoring period varies between 2.55 and 6.8 seconds, as the lowest belongs to overstock.com, and the highest – to amazon.com.

Amazon.com, against all expectations, demonstrated low performance probably because it is one of the best known websites for holiday gifts and thus – had the highest traffic of all, which have caused occasional slowdowns. Last year overstock.com and amazon.com demonstrated similar performance as well.


Overstock.com had the best availability – 100%. In other words, it never went down during the whole holiday season.

Although target.com scored the lowest uptime compared to the rest of the monitored websites, its average uptime was actually not bad at all – 97.26%.

It looks like there were no major connectivity hiccups as far as uptime is concerned which means that the monitored online retailers were well prepared for the heavy traffic load during the holidays.

You can check the summarized numbers and averages for the entire monitoring period shown in the tables below:

Average Response times for the whole period
#TargetLos AngelesChicagoWashingtonAvg. resp. time

Average Uptime for the whole period
#TargetLos AngelesChicagoWashingtonAvg. uptime

We wish you a Prosperous and Error-free New Year!

Best regards, and takeITeasy™ with WebSitePulse™

Iavor Marinoff, CEO

Performance and availability are measured for a typical travel-related booking web transaction at 15 minute monitoring interval, every day, 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online buyers' experience. The simultaneous monitoring is performed from three locations of the WebSitePulse global monitoring network. In case of a detected malfunction or unavailability, the system performs automated error verification from four independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600

WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:
  • WebSitePulse should be referred as the "Source" of the information;
  • WebSitePulse should be acknowledged as the owner of the copyrights of the information in the Reports;
  • The texts of the Reports could be changed or altered to better suit the needs and the style of the publisher without prior notice to WebSitePulse. However, the integrity and the meaning of the information should be preserved;

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".