Performance Tracking > 2016 Valentine's Day
WebSitePulse 2016 Valentine's Day Online Retail Performance and Uptime Report
St. Valentine’s Day is near and it’s time to celebrate love. We buy chocolates, heart-shaped items, flowers, perfumes, lingerie and what not to acknowledge our feelings towards the woman or man we are in love with.
St. Valentine’s is also a great time for retailers who load their websites and stores with all Valentine’s-related items to encourage more people to express their feelings via products and services they offer.
Since more consumers are now turning towards online shopping, in order to sell online successfully, a retailer must not only have a pretty website and nice items to offer. His website must perform flawlessly. And, by “flawlessly” we mean the website needs to be fast (low response time) and must be available all the time (high uptime/low downtime).
As usual, we have decided to monitor some of the most popular websites for gifts, flowers and chocolates just out of pure curiosity. We’d like to know whether these websites are prepared to bear the heavy traffic load they’d experience during the two weeks prior to St. Valentine’s. If the website slows down or experiences downtime, it could lose its visitors who would naturally switch to a competitor’s website.
Below we can see details on how each of the monitored targets performs daily. This data is useful for the online retailers themselves as well as for all who are curious to compare the performance of some of the most popular websites for online shopping.
Needless to say, if a website is set up to be monitored regularly, errors could be detected prior to website visitors and problems could be resolved before these visitors go away.
WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:
The daily Average Response time from all monitored websites was 14.435 sec.
The typical shopping transaction took the least time for harryanddavid.com visitors - 5.025 sec., while the visitors of ftd.com had to be the most patient, as the shopping transaction there took in average of 21.440 sec.
Three of the monitored websites delivered above-the-average response times for their transactions, while four of them demonstrated below-the-average daily performance.
The daily average uptime for the entire Group was 99.78%.
Two websites were available with no interruptions - 100%.
Three websites' availability was above the average, while four sites dragged the average down with below-the-average availability.
No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2016 Valentine's day report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.
Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:
Daily Response Times
Average Response Times for February 16, 2016
Average Response Times February 01, 2016 - February 16, 2016
Hourly Average Response Times
Select individual website to display:
Average response times by hour for February 16, 2016
Average response times by hour February 01, 2016 - February 16, 2016
Uptime February 16, 2016
Uptime February 01, 2016 - February 16, 2016
The 2016 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 1st and February 17th, 2016. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.
For more information about this report please contact:
George T., CTO
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.
With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:
The Data from the performance measurements cannot be changed or manipulated and should be used "as is".