Performance Tracking > 2017 Holiday Season > Introduction |
WebSitePulse 2017 Holiday Retail Performance and Uptime Report
The Holiday Season is just around the corner. The final months of the year are filled with peak shopping days and 2017 holiday shopping season is expected to be one of the best in recent years, thanks to overall improvements in the economy, low unemployment, and an increase in consumer spending.
In the United States, the holiday season is a particularly important time for retail shopping, with shoppers spending near $1 trillion.
Consumer spending over the Black Friday weekend alone is expected to increase by 47% from the same period in 2016. According to RetailMeNot’s survey data, consumers plan to spend an average of $743 this year during the weekend that runs from Black Friday through Cyber Monday. That figure is up from an average of $505 over the same weekend last year.
With consumers gearing up to potentially spend more this year, online retailers need to keep a close eye on their web sites, servers and web assets.
For 12th year in a row, WebSitePulse will monitor 9 of the most popular shopping websites. This Performance Reports will measure the websites’ uptime and response time as the most important metrics for the availability and the reliability of any web store. Measurements of web transactions will be made every 15 minutes, simultaneously from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future references.