Press Room > Latest News > News Item |
November 21, 2007
WebSitePulse starts the 2007 Holiday Retail Web Performance and Uptime Report
The Holidays are the most important time of the year for the online retailers, and it is not without a reason: according to a BIGresearch survey, the Internet will influence 30.2 percent of holiday sales this year, up from 28.9 percent last year. Also this year, Cyber Monday, the ceremonial kickoff to the online holiday shopping season, is expected to be more promotional than ever as retailers offer one-day promotions and special offers to bring holiday shoppers online. The stakes are being raised for retailers to provide a consistently positive, more sophisticated experience for the online holiday shoppers.
WebSitePulse is monitoring ten of the most popular online shopping destinations for the 2007 Holiday Season. The Reports are based on testing a typical online purchase transaction, like selecting an item, adding it to the shopping cart and checkout, representative for the End Users' interactions with a website. Measurements of the multi-step transactions are made every 15 minutes, simultaneously from 3 different US cities. The reporting period covers the dates between November 21, 2007 and January 5, 2008.
For more information and to access the daily reports, please click here .