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November 27, 2007

Strong Performance on Cyber Monday for Online Retailers

On Cyber Monday the overall website performance of the ten retailers was strong and much better than what they demonstrated on Black Friday. There were no complete outages like the one we registered with

ToysRUs average response time
on Cyber Monday
The only significant slow-down was recorded for ToysRUs website, which started around 10:30am and did not return to normal until 1:37pm. A detailed analisys of the collected data shows a surge of the online traffic to be the reason for this slow-down, which impacted the home page, product search, add to cart and checkout processes and prevented online customers from completing their purchase transactions.

BestBuy also showed signs of slow-down due to high traffic volume, indicated by higher than usual response times and some timed out shopping transactions between the hours of 12pm and 5pm, but we estimate that the slow-down did not have a major impact on the online sales for BestBuy.

For more information and up to date results, please visit the 2007 Holiday Retail Performance and Uptime Report.