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Orlando, FL - (May 17, 2007) – WebSitePulse, a leading provider of global, independent and remote monitoring of web applications and e-business transactions reported today that was unavailable for more than 10 hours on Wednesday, May 9th, a key last-minute shopping day for buyers wanting delivery of gifts by the Friday before Mother's Day. In addition to May 9, also experienced problems on May 8, 10, 11, 12 and 13.

"Starting at 8:30 in the morning and during the whole day, up until 7:15pm, the Hallmark website was not accessible most of the time, returning either 'Service Unavailable' errors or not responding at all," said Iavor Marinoff, CEO of WebSitePulse. "During the short periods of time when our tests showed their online transaction sequence was working we recorded very high response times. We believe struggled with capacity and was not able to service all online customer requests." was one of six key online retailers monitored by WebSitePulse from May 8-14, 2007. Other sites monitored included;;;; and

"The daily Average Response time from all six monitored websites was 5.12 seconds, which, by comparison, is about five times slower than the tax-related websites we monitored between April 5th and April 26th of this year," Marinoff added.

Full details can be viewed at the Websitepulse 2007 Mother's Day Performance Report

About WebSitePulse™:

WebSitePulse is a leading provider of advanced, independent, and remote monitoring of web-based systems and e-business transactions. WebSitePulse monitoring increases the efficiency of mission-critical e-business operations, and reduces the risks of failed Internet transactions and loss of revenue.

The global, independent service offers immediate error detection and real-time, multimedia alerts, as well as available detailed, customer-controlled, purpose-specific reports with drill-down capabilities and snapshot options.

WebSitePulse is a service of Image Project, Inc. - a privately owned corporation for e-business solutions based in Orlando, Florida, USA.

For more information, please visit or e-mail Nick Nichols at