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Performance Tracking  > 2019 Holiday Season  > Introduction

WebSitePulse 2019 Holiday Retail Performance and Uptime Report


The Holiday Season is just uppon us. Traditionally the Christmas shopping season begins on Black Friday, the day following Thanksgiving Day, which is on the 29th of November this year.

As usual, people are getting excited about present shopping for their loved ones. That means various businesses need to be prepared for the busier days ahead. Online stores also need preparing for the expected heavier traffic.

In 2019, the US holiday shopping e-commerce is projected to increase by 3.8 percent compared to the previous year with an expected sales of 1.008 trillion U.S. dollars, the first-ever trillion-dollar holiday season.

Once again, Cyber Monday is expected to be the biggest online shopping day in the history of the United States, with a figure that could reach 10 billion U.S. dollars or even surpass it. Black Friday, Thanksgiving, and Cyber Tuesday are also projected to rate among the season's leading days.

Over the past decade, online shopping has become more and more common to the point that 67% of the US shoppers plan to buy from online stores and marketplaces during holiday 2019. Expecting the high demand, online retailers need to keep a close eye on their websites, servers, and web assets to meet the growing needs of online shoppers.

For 14 years in a row, WebSitePulse will monitor 10 of the most popular shopping websites. The 2019 Holiday Retail Performance and Uptime Report measures the websites’ uptime and response time as the most critical metrics for the availability and the reliability of any web store.

Measurements of web transactions will be made every 15 minutes, simultaneously from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future references.