The hype around Easter holidays has past and another great holiday is upon our doorsteps – Mother’s Day. I the United State Mother’s Day is annually held on the second Sunday of May — this year it is on May 12 th . On that day we celebrate the motherhood, and it is a time to appreciate mothers and mother figures.

Mother’s Day is the third-largest US retail holiday. On that day many people send cards or gifts to their mothers. Common Mother's Day gifts are flowers, chocolate, candy, clothing, jewelry and treats, such as a beauty treatment or trip to a spa. According to a survey conducted by the National Retail Federation (NRF), this year, the spending will escalate to a record $25 billion, up substantially from the $23.1 billion earned by retailers in 2018. Many of these purchases are going to be made online through different gift websites.

The top planned expenditure on Mother's Day gifts in the United States in 2019 by category is jewelry ($5.2B), followed by special outings ($4.6B), flowers ($2.6B), and gift cards ($2.6B). The list goes on.

Most of the gifts are expected to be bought in department stores all over the country. However, 31% of consumers plan to buy their gifts online. Many of the department stores shoppers do their research online before the purchase. Heavy traffic is expected for the online gift stores; that is why we will monitor 12 of the most popular gift shopping websites until this year’s Mother’s Day is over.

We at WebSitePulse, as a monitoring company, can’t stress more on the importance of monitoring your websites, servers and online transactions 24/7, especially when heavy traffic is expected, to make sure their performance and availability are spotless. As a result, you will avoid revenue loss and will retain your clients.

After Mather’s Day 2019 is over, we will summarize the results and see how our monitored targets performed.