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Performance Tracking  > 2019 Valentine's Day  > Introduction

WebSitePulse 2019 Valentine's Day Online Retail Performance and Uptime Report


The hype from 2019 Holiday Season is now over, just to make room for the next holiday when lots of people will spend big money—St. Valentine’s Day.

Saint Valentine's Day is celebrated annually on February 14 and it is associated with romance and romantic love. A huge amount of money is being spent on the day usually for romantic dinner and flowers. However, before the exact day even greater amount of money is being spent on gifts and presents for the loved ones.

In 2019, nearly 55% of the Americans celebrated Valentine’s Day and were expected to spend $19.6 billion (according to the National Retail Federation) with an average of $143.56 per person and 29% of the surveyed planned to buy their gifts online.

With nearly $6 billion to be spent online for St. Valentine’s Day 2019, heavy traffic is expected to all online gift shops. The competition will be fierce and only the most prepared online stores will gain bigger pieces of the pie.

For the 12 th year in a row, WebSitePulse will monitor 7 of the most popular gift websites. This Performance Reports will measure the websites’ uptime and response time as the most important metrics for the availability and the reliability of any web store.

Measurements of web transactions will be made every 15 minutes, simultaneously from 3 different monitoring locations.

In-depth analytical information is also collected and stored in the WebSitePulse system for future references.