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Performance Tracking  > 2020 Mother's Day

Websitepulse 2020 Mother's Day Performance & Uptime Report Summary


May 10th has passed, and so has this year's Mother's Day. Even in hard times like the current coronavirus pandemic, 2020 Mother's Day was widely celebrated. 86% of the US population alone was expected to celebrate the holiday. A record of $26.7 billion was expected to be spent this year, which is $1.7 billion more compared to 2019 Mother's Day spending.

The global pandemic led more people to shop online comparing to previous years generating heavier traffic than usual, which makes our 2020 Mother's Day Performance report even more exciting. Now when the holiday weekend is over, we have finished monitoring 11 of the most popular gift shopping websites for our 2020 Mother's Day Report.

For this Performance Report, WebSitePulse, as usual, measures not only the performance of the websites' home pages but measures a complete web transaction representative for the end-users' interactions with a website as well.

The report measures Uptime and Response Time as the most important metrics for the availability and the reliability of any web-based operation, critical for the end-users' overall online experience. Measurements of the multi-step online transactions are made every 15 minutes, simultaneously from 3 different monitoring locations: Washington DC (US East Coast), San Francisco, CA (US West Coast), and Chicago, IL (US Central).

The overall performance of most of the monitored gift shopping websites demonstrated their preparedness to meet the challenges of the expected heavier web traffic during the Mother's Day week.

We have found out the daily average response time from all monitored websites was 2.212 sec., which is nearly 0.5 seconds faster than the last year's. The daily average responses by locations are as follow:
  • Washington DC (US East Coast) – 1.873 sec
  • San Francisco, CA (US West Coast) – 2.694 sec
  • Chicago, IL (US Central) – 2.069 sec


The speed leader this is personalizationmall.com with an average response time of 0.841 seconds, followed by proflowers.com (1.038 sec) and fromyouflowers.com (1.606 sec). Far away at the bottom of the table for the third year in a row was giftbasketsplus.com with 4.630 seconds average response time, which surely frustrated many of the site's visitors and may have led to high site abandonment. Comparing to the last year's performance, the three leaders decreased their response time by an average of 0.170 seconds while the slowest site this year performed better than last year — 0.46 seconds faster on average. The daily average uptime for the entire group of 11 websites for 2020 Mother's Day shopping season was 99.77%. The daily average uptime by locations are as follow:
  • Washington DC (US East Coast) – 99.77%
  • San Francisco, CA (US West Coast) – 99.78%
  • Chicago, IL (US Central) – 99.75%


This year we have 7 of the 11 monitored gift shopping websites performed with no interruptions (100% uptime) during the whole monitoring period. The 8th and 9th websites were pretty close to that (99.966% and 99.938%). At the bottom of the availability chart stands 1800flowers.com with an average uptime of 97.853%, which means it was not accessible to its customers for more than five and a half hours during the whole monitored period.
Average Response times for the whole period
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
1personalizationmall.com1.2060.6540.6630.841
2proflowers.com1.3340.9510.8271.038
3fromyouflowers.com1.6061.0560.6931.118
4ftd.com1.4641.0560.9321.150
5sees.com1.1551.2751.2191.216
6berries.com2.3481.9401.9912.093
7teleflora.com2.7302.1742.0042.303
81800flowers.com2.5472.6122.6982.619
9gifttree.com5.2112.7192.0473.326
10gifts.com5.0573.8453.0923.998
11giftbasketsplus.com4.9744.4824.4364.630

Average Uptime for the whole period
#TargetSan FranciscoChicagoWashingtonAvg. uptime
1teleflora.com100.000%100.000%100.000%100.000%
2personalizationmall.com100.000%100.000%100.000%100.000%
3sees.com100.000%100.000%100.000%100.000%
4berries.com100.000%100.000%100.000%100.000%
5giftbasketsplus.com100.000%100.000%100.000%100.000%
6fromyouflowers.com100.000%100.000%100.000%100.000%
7ftd.com100.000%100.000%100.000%100.000%
8gifttree.com99.978%99.935%99.985%99.966%
9gifts.com99.886%99.975%99.955%99.938%
10proflowers.com99.733%99.490%99.884%99.702%
111800flowers.com97.952%97.908%97.698%97.853%

Best regards, and takeITeasy™ with WebSitePulse™

Iavor Marinoff, CEO


Methodology:
The 2020 Mother's Day Reports reflect a complete web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between May 1st and May 11, 2020. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".