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Performance Tracking  > 2020 Mother's Day  > Introduction

WebSitePulse 2020 Mother's Day Retail Performance and Uptime Report

Even in times of pandemic, one of the most important spring holidays remains Mother's Day. I the United State Mother's Day is annually held on the second Sunday of May — this year it is on May 10 th . On that day, we celebrate the motherhood, and it is a time to appreciate mothers and mother figures.

Regardless of the COVID-19 restrictions, 86% of the US population will celebrate 2020 with an average expected to spend $204.74, which is $26.7B total, according to NRF. The top planned expenditure on Mother's Day gifts in the United States in 2020 by category is jewelry ($5.27B), followed by special outings ($4.07B), electronics ($2.93B), gift cards ($2.87B), and flowers ($2.56B). The list goes on.

This year's Mother Day will be much different from all the previous ones. Majority of the US population will not have the chance to celebrate the holiday with their mothers so they are sending gifts. Most of the presents will be bought online. Because of COVID-19 people are expected to shop earlier to get their gifts to their Moms on time. Retailers are shipping essential items as a priority. This means online retailers are expected to face much heavier traffic than anticipated. That is why we will monitor 12 of the most popular gift shopping websites until this year's Mother's Day is over.

We at WebSitePulse, as a monitoring company, can't stress more on the importance of monitoring your websites, servers, and online transactions 24/7, especially when heavy traffic is expected, to make sure their performance and availability are spotless. As a result, you will avoid revenue loss and will retain your clients.

After Mather's Day 2020 is over, we will summarize the results and see how our monitored targets performed.