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Performance Tracking  > 2020 Valentine's Day

WebSitePulse 2020 Valentine's Day Online Retail Performance and Uptime Report


2019-2020 Holiday Season is now over to make room for one of the biggest winter holidays - St. Valentine’s Day.

Saint Valentine's Day is celebrated annually on February 14, and it is associated with romance and romantic love. A huge amount of money is being spent on the day usually for romantic dinner and flowers. However, before the exact day even greater amounts of money are being spent on gifts and presents for the loved ones.

In 2020, nearly 27% of adult Americans (68.2 million) are going to celebrate Valentine’s Day. They will spend roughly $50 billion — $19.2 billion on gifts and $30.7 billion on activities (according to the Finder.com).

This year, most presents are predicted to be bought from brick-and-mortars — with 39.96%. However, 44.8% say they will buy their gifts online.

With nearly half of all Americans shopping for Valentine’s Day online, meaning heavy traffic is expected to all online gift shops. The rivalry will be tough and only the online stores that are well prepared will receive bigger profit.

For the 13 th year in a row, WebSitePulse will monitor X of the most popular gift websites. This Performance Report will measure the websites’ uptime and response time as the most important metrics for the availability and the reliability of any web store. Measurements of web transactions will be made every 15 minutes, simultaneously from 3 different monitoring locations.

In-depth analytical information is also collected and stored in the WebSitePulse system for future references.

Daily Report for February 16, 2020See report for:


WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:

The daily Average Response time from all monitored websites was 3.35 sec.

The Average Response time as measured from the US East Coast (Washington DC) was: 3.221 sec.
The Average Response time as measured from the US West Coast (San Francisco, CA) was:3.669 sec.
The Average Response time as measured from the US Central was (Chicago, IL):3.159 sec.

The Best Response time measured from US East Coast (Washington DC):1.603 sec.
The Best Response time measured from US West Coast (San Francisco, CA):1.957 sec.
The Best Response time measured from US Central was (Chicago, IL):1.672 sec.

The typical shopping transaction took the least time for pagoda.com visitors - 1.804 sec., while the visitors of vermonteddybear.com had to be the most patient, as the shopping transaction there took in average of 8.365 sec.
Two of the monitored websites delivered above-the-average response times for their transactions, while five of them demonstrated below-the-average daily performance.

The daily Average Uptime for the entire Group was 100%.

All websites were available with no interruptions.

Report Highlights

No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2020 Valentine's day report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.

Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:

Daily Response Times
Legend:
    brookstone     ftd     vermonteddybear     1800flowers     harryanddavid 
    helzberg     pagoda 

Average Response Times for February 16, 2020
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
1pagoda.com2.1371.6721.6031.804
2brookstone.com2.4372.3532.1262.305
31800flowers.com1.9571.8283.2232.336
4ftd.com2.9882.1932.0342.405
5harryanddavid.com3.2822.4262.5612.756
6helzberg.com3.8313.3013.2983.477
7vermonteddybear.com9.0548.3397.7018.365

Average Response Times February 12, 2020 - February 16, 2020
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
1pagoda.com2.2751.8121.6471.911
21800flowers.com2.1502.3302.5042.328
3brookstone.com2.5982.4562.1482.401
4ftd.com2.8382.2382.2032.426
5helzberg.com3.9883.3953.1433.509
6harryanddavid.com4.4694.5453.8514.288
7vermonteddybear.com9.4778.2347.9928.568



Hourly Average Response Times
Select individual website to display:


Legend:
    individual site response times     monitored group average response times 


Average response times by hour for February 16, 2020
TargetHours
000102030405060708091011121314151617181920212223
1800flowers2.081.782.421.732.232.662.883.242.652.522.093.201.712.122.512.411.721.962.351.953.062.202.542.05
brookstone2.202.082.212.262.092.102.222.342.142.312.182.442.292.352.312.382.542.182.462.362.322.362.522.68
ftd2.372.342.182.802.402.162.142.742.302.702.372.322.352.132.302.392.272.202.242.292.283.062.912.48
harryanddavid2.892.522.612.812.652.542.612.712.802.842.732.792.662.792.512.782.782.862.712.713.422.782.872.79
helzberg3.803.273.193.153.263.803.313.393.263.713.253.593.373.443.383.993.363.363.753.414.163.423.463.37
pagoda1.671.741.641.771.641.591.871.591.761.721.911.761.961.931.961.751.861.791.752.121.772.201.841.70
vermonteddybear7.607.738.398.527.478.868.387.907.728.868.268.727.869.958.557.967.628.137.898.129.1710.228.947.93


Average response times by hour February 12, 2020 - February 16, 2020
TargetHours
000102030405060708091011121314151617181920212223
1800flowers2.721.912.422.332.132.832.382.463.152.572.412.442.202.262.011.812.182.252.182.222.322.092.582.02
brookstone2.272.282.502.452.342.332.252.362.552.372.252.542.412.462.652.452.422.382.402.342.392.452.322.43
ftd2.292.282.402.392.352.182.232.532.312.402.302.322.372.282.442.422.512.632.283.012.522.672.702.44
harryanddavid4.304.654.634.624.614.984.974.644.764.384.854.254.364.034.204.003.613.913.883.554.003.914.093.75
helzberg3.643.343.013.113.063.523.123.283.103.343.653.933.683.913.903.643.773.773.413.613.663.543.453.77
pagoda2.061.821.822.161.811.821.841.701.961.791.891.982.001.931.891.851.921.851.821.971.861.942.162.02
vermonteddybear8.608.398.668.588.298.508.598.148.738.728.268.748.269.158.448.638.498.498.178.148.959.019.248.47


Uptime

Uptime February 16, 2020
#TargetSan FranciscoChicagoWashingtonAvg. uptime
1helzberg.com100.000%100.000%100.000%100.000%
2pagoda.com100.000%100.000%100.000%100.000%
3harryanddavid.com100.000%100.000%100.000%100.000%
41800flowers.com100.000%100.000%100.000%100.000%
5ftd.com100.000%100.000%100.000%100.000%
6vermonteddybear.com100.000%100.000%100.000%100.000%
7brookstone.com100.000%100.000%100.000%100.000%

Uptime February 12, 2020 - February 16, 2020
#TargetSan FranciscoChicagoWashingtonAvg. uptime
1helzberg.com100.000%100.000%100.000%100.000%
2brookstone.com100.000%100.000%100.000%100.000%
3vermonteddybear.com100.000%100.000%100.000%100.000%
4ftd.com100.000%100.000%100.000%100.000%
5pagoda.com100.000%100.000%100.000%100.000%
61800flowers.com98.708%98.584%98.640%98.644%
7harryanddavid.com93.418%93.296%93.264%93.326%

Methodology:
The 2020 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 11st and February 17th, 2020. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".