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Performance Tracking  > 2021 Mother's Day  > Introduction

WebSitePulse 2021 Mother's Day Retail Performance and Uptime Report

A month after we celebrated one of the biggest Christian holidays, Easter, it is time to open our hearts to one of the biggest family holidays —Mother's Day. This year we celebrate motherhood and appreciate mothers and mother figures on May 9th.

The complicated COVID-19 situation decreases the percentage of the US population who will celebrate 2021 to 83%. However, the average expected to spend increased since the last year to $220.48, which is $28.9B total, according to NRF.

The top planned expenditure on Mother's Day gifts in the United States in 2021 by category is jewellery ($6.08B), followed by special outings ($4.14B), electronics ($3.32B), gift cards ($2.79B), and flowers ($2.66B). The list goes on.

This year's Mother Day will be similar to the last one. Many US citizens will have to rethink how to give extra recognition to their moms, especially if they are apart. The most convenient way to show appreciation to your mother is by sending gifts. Most of the presents will be bought online, which means online retailers expect to face much heavier traffic than anticipated. That is the reason we will monitor 12 of the most popular gift shopping websites until the holiday is over.

We at WebSitePulse, as a monitoring company, can't stress more on the importance of monitoring your websites, servers, and online transactions 24/7 to make sure their performance and availability are spotless, especially when the online retailers expect heavier web traffic. As a result, you will avoid revenue loss, increase your brand reputation, and retain your clients.

After Mother's Day 2021 is over, we will summarize the results and see how our monitored targets performed.