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Performance Tracking > 2025 Holiday Season
WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:
The daily Average Response time from all monitored websites was 3.229 sec.
The typical shopping transaction took the least time for cozyearth.com visitors - 1.341 sec., while the visitors of pcrichard.com had to be the most patient, as the shopping transaction there took in average of 6.540 sec.
Five of the monitored websites delivered above-the-average response times for their transactions, while five of them demonstrated below-the-average daily performance.
The daily Average Uptime for the entire Group was 100%.
All websites were available with no interruptions.
Report Highlights
No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2025 Holiday Season report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.
Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:
Daily Response Times
Average Response Times for December 04, 2025
Average Response Times November 21, 2025 - December 04, 2025
Hourly Average Response Times
Select individual website to display:
Average response times by hour for December 04, 2025
Average response times by hour November 21, 2025 - December 04, 2025
Uptime
Uptime December 04, 2025
Uptime November 21, 2025 - December 04, 2025
Methodology:
The 2024 Holiday Season Reports reflect a complete web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between November 20, 2024 and January 7, 2025 Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: Los Angeles, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.
About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.
Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:
Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.
With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:
The Data from the performance measurements cannot be changed or manipulated and should be used "as is".
WebSitePulse 2025 Holiday Retail Performance and Uptime Report Intro
The 2025 holiday season begins with excitement as Black Friday and Cyber Monday once again kick
off weeks of celebration, festive spirit, and joyful shopping.
This year's holiday rush brings generous discounts and irresistible promotions, creating the perfect opportunity for families and friends to gather, choose meaningful gifts, and enjoy seasonal traditions. As holiday lights glow and anticipation grows, these major shopping events signal the start of a season filled with giving, warmth, and memorable moments.
The festive journey continues toward Christmas, bringing comfort, joy, and cherished time with loved ones. The season then concludes with the sparkle of New Year's Eve, as people reflect on the year behind them and welcome 2026 with hope, excitement, and new beginnings.
The 2025 U.S. holiday shopping season is projected to grow by 3.7% to 4.2%, with total retail sales expected to reach between $1.01 trillion and $1.02 trillion, according to NRF. This milestone would mark the first time the U.S. holiday season (Nov 1st through Dec 31st) surpasses $1 trillion.
The growth comes despite headwinds such as inflation, tariffs, and cautious consumer sentiment. Online and non-store sales are expected to rise by 8% to 9%, reaching about $312.2 billion to $315 billion. Retailers are responding with earlier promotions and deeper discounts to attract value- seeking shoppers.
The holiday season remains a crucial period for online retailers, fueled by increased consumer spending on gifts, seasonal products, and last-minute purchases. Shoppers continue to appreciate the ease and speed of buying online, especially during the busy weeks leading up to Christmas. Retailers capitalize on this demand by rolling out holiday-focused promotions, from Black Friday and Cyber Monday to extended December sales. The growing use of digital gift cards and e-gifting also drives higher online revenue, making the season one of the most profitable times of year for e- commerce brands.
For the 20th year, WebSitePulse will monitor 12 popular shopping websites. The 2025 Holiday Retail Performance and Uptime Report measures website uptime and response time as the most critical metrics for website availability and reliability.
WebSitePulse will measure web transactions every 15 minutes from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future reference.
This year's holiday rush brings generous discounts and irresistible promotions, creating the perfect opportunity for families and friends to gather, choose meaningful gifts, and enjoy seasonal traditions. As holiday lights glow and anticipation grows, these major shopping events signal the start of a season filled with giving, warmth, and memorable moments.
The festive journey continues toward Christmas, bringing comfort, joy, and cherished time with loved ones. The season then concludes with the sparkle of New Year's Eve, as people reflect on the year behind them and welcome 2026 with hope, excitement, and new beginnings.
The 2025 U.S. holiday shopping season is projected to grow by 3.7% to 4.2%, with total retail sales expected to reach between $1.01 trillion and $1.02 trillion, according to NRF. This milestone would mark the first time the U.S. holiday season (Nov 1st through Dec 31st) surpasses $1 trillion.
The growth comes despite headwinds such as inflation, tariffs, and cautious consumer sentiment. Online and non-store sales are expected to rise by 8% to 9%, reaching about $312.2 billion to $315 billion. Retailers are responding with earlier promotions and deeper discounts to attract value- seeking shoppers.
The holiday season remains a crucial period for online retailers, fueled by increased consumer spending on gifts, seasonal products, and last-minute purchases. Shoppers continue to appreciate the ease and speed of buying online, especially during the busy weeks leading up to Christmas. Retailers capitalize on this demand by rolling out holiday-focused promotions, from Black Friday and Cyber Monday to extended December sales. The growing use of digital gift cards and e-gifting also drives higher online revenue, making the season one of the most profitable times of year for e- commerce brands.
For the 20th year, WebSitePulse will monitor 12 popular shopping websites. The 2025 Holiday Retail Performance and Uptime Report measures website uptime and response time as the most critical metrics for website availability and reliability.
WebSitePulse will measure web transactions every 15 minutes from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future reference.
| Daily Report for December 04, 2025 | See report for: |
WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:
The daily Average Response time from all monitored websites was 3.229 sec.
| The Average Response time as measured from the US East Coast (Washington DC) was: | 3.100 sec. |
| The Average Response time as measured from the US West Coast (Los Angeles, CA) was: | 3.469 sec. |
| The Average Response time as measured from the US Central was (Chicago, IL): | 3.119 sec. |
| The Best Response time measured from US East Coast (Washington DC): | 1.254 sec. |
| The Best Response time measured from US West Coast (Los Angeles, CA): | 1.355 sec. |
| The Best Response time measured from US Central was (Chicago, IL): | 1.414 sec. |
The typical shopping transaction took the least time for cozyearth.com visitors - 1.341 sec., while the visitors of pcrichard.com had to be the most patient, as the shopping transaction there took in average of 6.540 sec.
Five of the monitored websites delivered above-the-average response times for their transactions, while five of them demonstrated below-the-average daily performance.
The daily Average Uptime for the entire Group was 100%.
All websites were available with no interruptions.
Report Highlights
No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2025 Holiday Season report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.
Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:
Daily Response Times
| Legend: | ||||
| hallmark | officedepot | cdw | michaels | gobros |
| ruralking | cozyearth | materialkitchen | pcrichard | quince |
Average Response Times for December 04, 2025
| # | Target | Los Angeles | Chicago | Washington | Avg. resp. time |
|---|---|---|---|---|---|
| 1 | cozyearth.com | 1.355 | 1.414 | 1.254 | 1.341 |
| 2 | michaels.com | 1.769 | 1.666 | 1.460 | 1.632 |
| 3 | materialkitchen.com | 1.355 | 1.866 | 1.762 | 1.661 |
| 4 | quince.com | 1.662 | 1.951 | 2.186 | 1.933 |
| 5 | ruralking.com | 2.980 | 2.037 | 1.940 | 2.319 |
| 6 | gobros.com | 3.528 | 3.972 | 3.856 | 3.785 |
| 7 | cdw.com | 4.292 | 3.556 | 3.702 | 3.850 |
| 8 | hallmark.com | 5.205 | 2.918 | 3.515 | 3.879 |
| 9 | officedepot.com | 5.934 | 4.838 | 5.290 | 5.354 |
| 10 | pcrichard.com | 6.611 | 6.973 | 6.036 | 6.540 |
Average Response Times November 21, 2025 - December 04, 2025
| # | Target | Los Angeles | Chicago | Washington | Avg. resp. time |
|---|---|---|---|---|---|
| 1 | cozyearth.com | 1.312 | 1.337 | 1.141 | 1.263 |
| 2 | materialkitchen.com | 1.336 | 1.765 | 1.543 | 1.548 |
| 3 | michaels.com | 1.701 | 1.747 | 1.593 | 1.680 |
| 4 | quince.com | 1.795 | 2.118 | 2.229 | 2.047 |
| 5 | ruralking.com | 2.889 | 2.080 | 1.831 | 2.267 |
| 6 | cdw.com | 4.049 | 3.637 | 3.732 | 3.806 |
| 7 | gobros.com | 3.540 | 4.200 | 3.879 | 3.873 |
| 8 | hallmark.com | 5.046 | 3.022 | 3.608 | 3.892 |
| 9 | officedepot.com | 5.569 | 4.847 | 4.985 | 5.134 |
| 10 | pcrichard.com | 6.302 | 6.529 | 5.806 | 6.213 |
Hourly Average Response Times
Select individual website to display:
| Legend: | |
| individual site response times | monitored group average response times |
Average response times by hour for December 04, 2025
| Target | Hours | |||||||||||||||||||||||
| 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | |
| cdw | 3.52 | 3.91 | 3.51 | 3.44 | - | - | - | 5.45 | 3.81 | 3.48 | 3.51 | 3.87 | 3.77 | 3.85 | 3.55 | 3.59 | 3.68 | 3.66 | 3.88 | 3.67 | 3.85 | 4.28 | 3.98 | 4.58 |
| cozyearth | 1.24 | 1.30 | 1.17 | 1.25 | - | - | - | 1.21 | 1.33 | 1.27 | 1.39 | 1.38 | 1.47 | 1.36 | 1.34 | 1.43 | 1.42 | 1.40 | 1.47 | 1.40 | 1.32 | 1.36 | 1.37 | 1.29 |
| gobros | 3.25 | 3.34 | 3.18 | 3.45 | - | - | - | 4.19 | 3.76 | 3.46 | 3.70 | 3.84 | 4.18 | 3.65 | 3.62 | 4.15 | 4.71 | 4.14 | 3.70 | 4.04 | 3.81 | 4.03 | 3.67 | 3.62 |
| hallmark | 3.76 | 3.71 | 4.26 | 4.46 | - | - | - | 3.56 | 3.51 | 3.87 | 3.66 | 3.74 | 4.04 | 3.84 | 3.78 | 3.75 | 3.86 | 3.83 | 3.79 | 4.17 | 4.39 | 3.67 | 3.81 | 4.00 |
| materialkitchen | 1.50 | 1.54 | 1.40 | 1.30 | - | - | - | 1.96 | 1.50 | 1.85 | 1.67 | 1.72 | 1.59 | 1.66 | 1.56 | 1.70 | 2.19 | 1.74 | 1.71 | 1.68 | 1.89 | 1.50 | 1.53 | 1.67 |
| michaels | 1.76 | 1.69 | 1.78 | 1.44 | - | - | - | 1.84 | 1.42 | 1.50 | 1.56 | 1.65 | 1.50 | 1.57 | 1.63 | 1.77 | 1.73 | 1.80 | 1.52 | 1.57 | 1.64 | 1.46 | 1.78 | 1.68 |
| officedepot | 5.37 | 4.59 | 5.10 | 5.00 | - | - | - | 5.24 | 6.12 | 6.11 | 5.36 | 5.93 | 5.95 | 4.55 | 6.40 | 5.87 | 5.21 | 6.02 | 5.62 | 4.77 | 5.12 | 4.62 | 5.10 | 4.39 |
| pcrichard | 6.97 | 7.01 | 5.62 | 7.51 | - | - | - | 7.23 | 6.24 | 6.28 | 7.50 | 5.00 | 6.07 | 7.14 | 7.03 | 5.95 | 6.98 | 7.29 | 6.55 | 7.27 | 6.19 | 6.76 | 5.73 | 5.03 |
| quince | 2.26 | 2.35 | 2.32 | 2.37 | - | - | - | 2.21 | 1.95 | 1.85 | 1.80 | 1.79 | 1.73 | 1.77 | 1.81 | 1.88 | 1.83 | 1.87 | 1.75 | 1.86 | 1.79 | 1.77 | 1.78 | 1.85 |
| ruralking | 3.11 | 2.29 | 2.33 | 2.22 | - | - | - | 2.28 | 2.19 | 2.26 | 2.31 | 2.34 | 2.80 | 2.41 | 2.32 | 2.23 | 2.19 | 2.18 | 2.11 | 2.20 | 2.10 | 2.23 | 2.27 | 2.32 |
Average response times by hour November 21, 2025 - December 04, 2025
| Target | Hours | |||||||||||||||||||||||
| 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | |
| cdw | 3.49 | 3.61 | 3.44 | 3.40 | - | - | - | 4.70 | 3.67 | 3.81 | 4.26 | 3.75 | 3.84 | 3.92 | 3.67 | 3.88 | 4.08 | 3.74 | 3.68 | 3.68 | 3.87 | 3.78 | 3.85 | 3.78 |
| cozyearth | 1.23 | 1.19 | 1.17 | 1.15 | - | - | - | 1.18 | 1.17 | 1.19 | 1.24 | 1.31 | 1.32 | 1.31 | 1.34 | 1.32 | 1.33 | 1.31 | 1.32 | 1.28 | 1.34 | 1.29 | 1.27 | 1.25 |
| gobros | 3.76 | 3.78 | 3.63 | 3.35 | - | - | - | 4.29 | 3.77 | 3.52 | 3.61 | 3.68 | 3.85 | 3.80 | 3.86 | 4.00 | 4.20 | 4.11 | 4.13 | 4.02 | 4.02 | 3.94 | 3.99 | 4.03 |
| hallmark | 3.88 | 3.70 | 3.74 | 3.34 | - | - | - | 3.48 | 3.49 | 3.67 | 3.92 | 3.96 | 4.01 | 4.06 | 3.98 | 3.98 | 4.07 | 4.29 | 4.05 | 4.10 | 3.90 | 4.14 | 3.95 | 4.01 |
| materialkitchen | 1.57 | 1.55 | 1.46 | 1.39 | - | - | - | 1.66 | 1.43 | 1.41 | 1.44 | 1.48 | 1.55 | 1.57 | 1.55 | 1.74 | 1.68 | 1.60 | 1.54 | 1.55 | 1.60 | 1.57 | 1.54 | 1.62 |
| michaels | 1.66 | 1.70 | 1.54 | 1.56 | - | - | - | 1.65 | 1.59 | 1.58 | 1.61 | 1.71 | 1.67 | 1.74 | 1.86 | 1.79 | 1.68 | 1.75 | 1.71 | 1.66 | 1.65 | 1.66 | 1.68 | 1.82 |
| officedepot | 4.63 | 5.17 | 5.80 | 6.98 | - | - | 4.64 | 4.62 | 4.80 | 5.04 | 5.29 | 5.05 | 5.10 | 5.01 | 5.22 | 5.02 | 5.49 | 5.49 | 5.27 | 4.79 | 4.93 | 4.74 | 4.84 | 4.70 |
| pcrichard | 5.78 | 6.13 | 5.92 | 6.97 | - | - | - | 7.17 | 5.60 | 5.84 | 6.19 | 6.71 | 6.56 | 6.52 | 6.08 | 5.74 | 6.40 | 6.70 | 6.14 | 5.84 | 6.06 | 6.11 | 5.92 | 6.08 |
| quince | 1.94 | 2.01 | 2.00 | 1.95 | - | - | - | 2.87 | 2.17 | 2.07 | 2.01 | 2.04 | 1.98 | 1.92 | 1.94 | 2.07 | 1.95 | 2.00 | 2.01 | 2.00 | 2.08 | 2.00 | 1.97 | 2.00 |
| ruralking | 2.35 | 2.23 | 2.26 | 2.21 | - | - | - | 2.23 | 2.18 | 2.19 | 2.26 | 2.45 | 2.37 | 2.31 | 2.32 | 2.34 | 2.31 | 2.22 | 2.23 | 2.22 | 2.23 | 2.21 | 2.20 | 2.28 |
Uptime
Uptime December 04, 2025
| # | Target | Los Angeles | Chicago | Washington | Avg. uptime |
|---|---|---|---|---|---|
| 1 | hallmark.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 2 | officedepot.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 3 | cdw.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 4 | michaels.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 5 | gobros.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 6 | ruralking.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 7 | cozyearth.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 8 | materialkitchen.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 9 | pcrichard.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 10 | quince.com | 100.000% | 100.000% | 100.000% | 100.000% |
Uptime November 21, 2025 - December 04, 2025
| # | Target | Los Angeles | Chicago | Washington | Avg. uptime |
|---|---|---|---|---|---|
| 1 | michaels.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 2 | ruralking.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 3 | materialkitchen.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 4 | hallmark.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 5 | quince.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 6 | cdw.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 7 | gobros.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 8 | cozyearth.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 9 | pcrichard.com | 100.000% | 100.000% | 100.000% | 100.000% |
| 10 | officedepot.com | 98.523% | 98.568% | 98.573% | 98.555% |
Methodology:
The 2024 Holiday Season Reports reflect a complete web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between November 20, 2024 and January 7, 2025 Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: Los Angeles, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.
About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.
Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:
Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.
With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:
- WebSitePulse should be referred as the "Source" of the information;
- WebSitePulse should be acknowledged as the owner of the copyrights of the information in the Reports;
- The texts of the Reports could be changed or altered to better suit the needs and the style of the publisher without prior notice to WebSitePulse. However, the integrity and the meaning of the information should be preserved;
The Data from the performance measurements cannot be changed or manipulated and should be used "as is".
