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Performance Tracking  > 2018 Holiday Season

WebSitePulse 2018 Holiday Retail Performance and Uptime Report


The Holiday Season is fast approaching and which means people and various businesses are preparing for it. In the United States, Christmas shopping season traditionally begins on Black Friday, the day following Thanksgiving Day.

Over the past several years online shopping has become more and more common to the point that shoppers will want to purchase their holiday gifts earlier than usual this year, as a major jump in online holiday shopping could complicate the delivery system. In 2018, holiday shopping e- commerce is projected to increase by 16.6 percent compared to the previous year with an expected revenue of 123.73 billion U.S. dollars.

Naturally, purchases peak during Black Friday Cyber Monday. But the entire week of Thanksgiving to Cyber Monday commands the bulk of online shopping, November itself far outperforms December.

Expecting the high demand online retailers need to keep a close eye on their websites, servers and web assets in order to meet the growing needs of the online shoppers.

For 13 years in a row, WebSitePulse will monitor 12 of the most popular shopping websites. This Performance Reports will measure the websites’ uptime and response time as the most important metrics for the availability and the reliability of any web store. Measurements of web transactions will be made every 15 minutes, simultaneously from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future references.
Daily Report for December 14, 2018See report for:


WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:

The daily Average Response time from all monitored websites was 3.754 sec.

The Average Response time as measured from the US East Coast (Washington, DC) was: 3.601 sec.
The Average Response time as measured from the US West Coast (Los Angeles, CA) was:3.875 sec.
The Average Response time as measured from the US Central was (Chicago, IL):3.786 sec.

The Best Response time measured from US East Coast (Washington, DC):0.891 sec.
The Best Response time measured from US West Coast (Los Angeles, CA):1.904 sec.
The Best Response time measured from US Central was (Chicago, IL):1.237 sec.

The typical shopping transaction took the least time for lowes.com visitors - 1.448 sec., while the visitors of walmart.com had to be the most patient, as the shopping transaction there took in average of 8.881 sec.
Four of the monitored websites delivered above-the-average response times for their transactions, while six of them demonstrated below-the-average daily performance.

The daily Average Uptime for the entire Group was 100%.

All websites were available with no interruptions.

Report Highlights

No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2018 Holiday Season report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.

Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:

Daily Response Times
Legend:
    amazon     target     walmart     qvc     tigerdirect 
    hallmark     officedepot     cdw     lowes     costco 

Average Response Times for December 14, 2018
#TargetLos AngelesChicagoWashingtonAvg. resp. time
1lowes.com2.2161.2370.8911.448
2costco.com1.9041.6451.5871.712
3target.com2.5501.2591.4071.739
4qvc.com2.2381.9261.7001.955
5cdw.com3.2812.3292.5432.718
6tigerdirect.com2.8282.0123.5302.790
7amazon.com3.3882.9157.8654.723
8officedepot.com5.8555.1344.9425.310
9hallmark.com7.3905.5645.8466.267
10walmart.com7.09813.8445.7008.881

Average Response Times November 21, 2018 - December 14, 2018
#TargetLos AngelesChicagoWashingtonAvg. resp. time
1lowes.com2.0661.3541.0331.484
2target.com2.4571.2821.4061.715
3costco.com1.9311.9401.6411.837
4qvc.com2.2111.9421.8171.990
5tigerdirect.com2.8151.9663.9432.908
6cdw.com4.6983.7143.8304.081
7amazon.com4.2173.3637.3174.966
8officedepot.com6.5265.7745.4455.915
9hallmark.com7.5805.8095.6746.354
10walmart.com6.94212.7156.0078.554



Hourly Average Response Times
Select individual website to display:


Legend:
    individual site response times     monitored group average response times 


Average response times by hour for December 14, 2018
TargetHours
000102030405060708091011121314151617181920212223
amazon5.154.104.114.473.904.985.675.023.304.883.824.014.365.115.305.326.305.055.475.094.554.694.913.80
cdw2.912.582.672.952.725.432.562.592.402.702.292.412.573.292.682.592.492.262.152.142.253.052.872.71
costco1.491.421.441.561.401.881.471.971.371.571.861.771.911.701.642.021.502.051.691.961.612.601.541.68
hallmark6.086.327.107.647.506.126.276.365.835.636.217.205.825.846.045.766.016.266.476.435.846.185.875.62
lowes1.491.201.201.141.371.221.311.231.212.401.451.881.581.451.481.541.471.361.591.271.202.181.261.24
officedepot5.355.184.854.904.874.874.965.205.086.085.185.575.965.585.825.185.755.525.384.915.255.314.825.88
qvc1.681.602.181.471.501.751.581.921.902.182.272.341.993.002.371.851.771.881.922.301.741.751.951.99
target2.042.091.741.611.661.721.831.511.901.911.561.591.461.831.521.631.611.731.882.121.771.581.941.50
tigerdirect2.412.902.983.362.592.622.613.002.882.792.832.622.522.542.952.822.992.602.913.082.522.592.473.37
walmart17.946.786.445.8415.806.105.9812.597.417.206.087.658.276.516.4912.2912.916.136.376.216.538.0912.2715.26


Average response times by hour November 21, 2018 - December 14, 2018
TargetHours
000102030405060708091011121314151617181920212223
amazon4.934.864.784.534.654.614.824.744.644.704.875.144.975.155.035.225.335.265.175.035.035.215.375.15
cdw3.853.623.943.539.6710.653.263.253.203.153.283.433.653.553.633.443.403.603.233.333.743.673.923.93
costco1.501.591.471.751.531.944.433.491.471.661.561.751.591.821.621.831.551.871.551.721.501.751.491.67
hallmark6.186.226.766.736.376.386.156.956.396.216.106.396.726.646.136.336.416.266.076.146.006.316.256.41
lowes1.481.341.331.261.301.281.471.351.421.521.561.891.661.751.471.521.531.491.501.431.531.511.551.49
officedepot5.525.405.285.635.335.415.545.555.525.655.775.996.167.297.177.676.616.056.015.735.745.695.665.60
qvc1.951.931.811.791.691.811.841.691.812.002.012.092.052.322.132.041.972.152.142.032.112.142.162.10
target1.821.741.681.681.851.681.631.661.661.661.651.681.671.751.781.701.741.781.721.671.711.721.771.79
tigerdirect2.872.892.932.902.832.942.762.842.932.852.732.983.262.902.942.762.882.812.902.923.082.933.002.96
walmart8.467.699.268.567.889.218.038.247.068.388.229.327.508.418.808.609.268.148.767.568.877.4410.0511.62


Uptime

Uptime December 14, 2018
#TargetLos AngelesChicagoWashingtonAvg. uptime
1officedepot.com100.000%100.000%100.000%100.000%
2cdw.com100.000%100.000%100.000%100.000%
3lowes.com100.000%100.000%100.000%100.000%
4costco.com100.000%100.000%100.000%100.000%
5hallmark.com100.000%100.000%100.000%100.000%
6tigerdirect.com100.000%100.000%100.000%100.000%
7target.com100.000%100.000%100.000%100.000%
8walmart.com100.000%100.000%100.000%100.000%
9qvc.com100.000%100.000%100.000%100.000%
10amazon.com100.000%100.000%100.000%100.000%

Uptime November 21, 2018 - December 14, 2018
#TargetLos AngelesChicagoWashingtonAvg. uptime
1target.com100.000%100.000%99.998%99.999%
2qvc.com99.995%100.000%100.000%99.998%
3amazon.com99.985%100.000%99.998%99.994%
4tigerdirect.com100.000%100.000%99.960%99.987%
5walmart.com99.973%99.953%99.964%99.963%
6cdw.com99.962%99.963%99.944%99.956%
7hallmark.com99.957%99.944%99.957%99.952%
8officedepot.com99.674%99.666%99.765%99.702%
9costco.com99.599%99.569%99.624%99.597%
10lowes.com98.641%99.075%99.104%98.940%

Methodology:
The 2018 Holiday Season Reports reflect a complete web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between November 21, 2018 and January 4, 2019. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: Los Angeles, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".