After the holiday season in 2017, which ended the beginning of January 2018 the retailers are preparing for the next big shopping fiver - St. Valentine’s Day. The online retailers need to ensure their websites are up and running 24/7 during the Valentine’s shopping period and their loading times are lower than ever.

In 2017, nearly 54% of the Americans celebrated Valentine’s Day and were expected to spend $18.2 billion (according to the National Retail Federation) and 27.2% of the surveyed planned to buy their gifts online.

Online gift shops will compete for every dollar this year as well, so the fasted sites with lower downtime will have bigger advantage.

For 11th year in a row, WebSitePulse will monitor 7 of the most popular gift websites. This Performance Reports will measure the websites’ uptime and response time as the most important metrics for the availability and the reliability of any web store. Measurements of web transactions will be made every 15 minutes, simultaneously from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future references.