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Performance Tracking  > 2018 Valentine's Day

WebSitePulse 2018 Valentine's Day Online Retail Performance and Uptime Report


After the holiday season in 2017, which ended the beginning of January 2018 the retailers are preparing for the next big shopping fiver - St. Valentine’s Day. The online retailers need to ensure their websites are up and running 24/7 during the Valentine’s shopping period and their loading times are lower than ever.

In 2017, nearly 54% of the Americans celebrated Valentine’s Day and were expected to spend $18.2 billion (according to the National Retail Federation) and 27.2% of the surveyed planned to buy their gifts online.

Online gift shops will compete for every dollar this year as well, so the fasted sites with lower downtime will have bigger advantage.

For 11th year in a row, WebSitePulse will monitor 7 of the most popular gift websites. This Performance Reports will measure the websites’ uptime and response time as the most important metrics for the availability and the reliability of any web store. Measurements of web transactions will be made every 15 minutes, simultaneously from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future references.

Daily Report for February 15, 2018See report for:


WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:

The daily Average Response time from all monitored websites was 4.434 sec.

The Average Response time as measured from the US East Coast (Washington DC) was: 4.238 sec.
The Average Response time as measured from the US West Coast (San Francisco, CA) was:4.882 sec.
The Average Response time as measured from the US Central was (Chicago, IL):4.183 sec.

The Best Response time measured from US East Coast (Washington DC):1.225 sec.
The Best Response time measured from US West Coast (San Francisco, CA):2.791 sec.
The Best Response time measured from US Central was (Chicago, IL):1.714 sec.

The typical shopping transaction took the least time for pagoda.com visitors - 1.929 sec., while the visitors of ftd.com had to be the most patient, as the shopping transaction there took in average of 9.730 sec.
Three of the monitored websites delivered above-the-average response times for their transactions, while four of them demonstrated below-the-average daily performance.

The daily average uptime for the entire Group was 99.99%.

The Average Uptime as measured from the US East Coast (Washington DC) was:100.00%
The Average Uptime as measured from the US West Coast (San Francisco, CA) was:100.00%
The Average Uptime as measured from the US Central (Chicago, IL):99.96%

Six websites were available with no interruptions - 100%.
Six websites' availability was above the average, while one site dragged the average down with below-the-average availability.

Report Highlights

No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2018 Valentine's day report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.

Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:

Daily Response Times
Legend:
    brookstone     ftd     vermonteddybear     1800flowers     harryanddavid 
    helzberg     pagoda 

Average Response Times for February 15, 2018
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
1pagoda.com2.7911.7701.2251.929
2brookstone.com3.0741.7141.5412.110
3harryanddavid.com3.6512.9983.5313.393
41800flowers.com4.2323.7173.7883.912
5helzberg.com2.8864.6646.4074.652
6vermonteddybear.com7.0935.0443.7985.312
7ftd.com10.4459.3739.3739.730

Average Response Times February 01, 2018 - February 15, 2018
#TargetSan FranciscoChicagoWashingtonAvg. resp. time
1brookstone.com3.0652.0431.5152.208
2pagoda.com4.2102.4331.8532.832
3harryanddavid.com3.1142.9082.8132.945
41800flowers.com4.0743.8543.6743.867
5helzberg.com2.7734.4036.1614.445
6vermonteddybear.com8.1046.2714.6116.329
7ftd.com10.1759.9749.6659.938



Hourly Average Response Times
Select individual website to display:


Legend:
    individual site response times     monitored group average response times 


Average response times by hour for February 15, 2018
TargetHours
000102030405060708091011121314151617181920212223
1800flowers3.453.463.373.543.873.713.413.933.593.364.033.674.564.313.624.373.674.274.714.003.924.254.594.26
brookstone2.722.291.492.681.682.831.902.271.732.342.482.321.462.751.482.641.372.351.362.641.362.122.381.99
ftd9.609.009.9510.7512.1311.6411.0511.319.719.329.159.228.778.808.939.258.838.899.389.539.329.549.639.81
harryanddavid3.653.773.663.423.803.773.714.063.703.924.014.623.962.782.462.582.554.942.912.752.382.252.603.18
helzberg4.914.794.864.914.984.744.604.864.294.484.354.834.674.594.424.374.754.644.734.684.444.624.504.65
pagoda1.911.321.381.422.282.283.091.442.312.331.401.751.561.532.112.291.632.201.872.471.501.851.882.49
vermonteddybear4.634.465.264.554.334.784.724.934.395.145.595.576.306.445.975.535.975.945.995.365.335.604.556.13


Average response times by hour February 01, 2018 - February 15, 2018
TargetHours
000102030405060708091011121314151617181920212223
1800flowers3.923.753.843.754.134.164.464.013.753.893.873.803.813.863.743.813.583.923.863.683.723.993.743.78
brookstone2.242.152.182.032.272.372.262.162.262.122.292.222.202.282.142.222.192.172.282.132.282.172.172.21
ftd9.839.8510.1210.1810.9310.7910.6610.189.849.649.679.889.719.739.769.709.449.559.809.819.959.849.889.77
harryanddavid2.902.892.952.982.962.962.813.062.922.962.993.023.012.962.842.942.813.112.982.932.942.822.982.96
helzberg4.454.524.514.594.444.504.434.454.394.254.254.404.414.474.434.394.494.484.504.444.454.484.494.50
pagoda2.714.402.472.582.142.432.513.263.384.794.162.282.292.332.772.542.602.392.442.453.023.142.432.48
vermonteddybear6.286.216.366.235.936.006.326.126.336.307.617.687.396.226.226.216.176.235.985.915.975.996.186.05


Uptime

Uptime February 15, 2018
#TargetSan FranciscoChicagoWashingtonAvg. uptime
1harryanddavid.com100.000%100.000%100.000%100.000%
2pagoda.com100.000%100.000%100.000%100.000%
3brookstone.com100.000%100.000%100.000%100.000%
41800flowers.com100.000%100.000%100.000%100.000%
5vermonteddybear.com100.000%100.000%100.000%100.000%
6ftd.com100.000%100.000%100.000%100.000%
7helzberg.com100.000%99.740%100.000%99.913%

Uptime February 01, 2018 - February 15, 2018
#TargetSan FranciscoChicagoWashingtonAvg. uptime
11800flowers.com100.000%100.000%100.000%100.000%
2ftd.com100.000%100.000%100.000%100.000%
3harryanddavid.com100.000%100.000%100.000%100.000%
4helzberg.com100.000%99.983%99.988%99.990%
5brookstone.com99.943%99.937%99.974%99.951%
6vermonteddybear.com99.728%99.742%99.708%99.726%
7pagoda.com99.406%99.380%99.462%99.416%

Methodology:
The 2018 Valentine's Day Reports reflect a complete fullpage web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between February 1st and February 15th, 2018. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: San Francisco, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".