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Performance Tracking  > 2019 Holiday Season

WebSitePulse 2019 Holiday Retail Performance and Uptime Report


The Holiday Season is just uppon us. Traditionally the Christmas shopping season begins on Black Friday, the day following Thanksgiving Day, which is on the 29th of November this year.

As usual, people are getting excited about present shopping for their loved ones. That means various businesses need to be prepared for the busier days ahead. Online stores also need preparing for the expected heavier traffic.

In 2019, the US holiday shopping e-commerce is projected to increase by 3.8 percent compared to the previous year with an expected sales of 1.008 trillion U.S. dollars, the first-ever trillion-dollar holiday season.

Once again, Cyber Monday is expected to be the biggest online shopping day in the history of the United States, with a figure that could reach 10 billion U.S. dollars or even surpass it. Black Friday, Thanksgiving, and Cyber Tuesday are also projected to rate among the season's leading days.

Over the past decade, online shopping has become more and more common to the point that 67% of the US shoppers plan to buy from online stores and marketplaces during holiday 2019. Expecting the high demand, online retailers need to keep a close eye on their websites, servers, and web assets to meet the growing needs of online shoppers.

For 14 years in a row, WebSitePulse will monitor 10 of the most popular shopping websites. The 2019 Holiday Retail Performance and Uptime Report measures the websites’ uptime and response time as the most critical metrics for the availability and the reliability of any web store.

Measurements of web transactions will be made every 15 minutes, simultaneously from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future references.
Daily Report for December 05, 2019See report for:


WebSitePulse reports the following results from web performance measurement of the websites participating in the the Holiday Retail Performance and Uptime Report:

The daily Average Response time from all monitored websites was 3.473 sec.

The Average Response time as measured from the US East Coast (Washington DC) was: 3.271 sec.
The Average Response time as measured from the US West Coast (Los Angeles, CA) was:3.824 sec.
The Average Response time as measured from the US Central was (Chicago, IL):3.323 sec.

The Best Response time measured from US East Coast (Washington DC):0.783 sec.
The Best Response time measured from US West Coast (Los Angeles, CA):1.382 sec.
The Best Response time measured from US Central was (Chicago, IL):0.937 sec.

The typical shopping transaction took the least time for bathandbodyworks.com visitors - 1.060 sec., while the visitors of hallmark.com had to be the most patient, as the shopping transaction there took in average of 7.444 sec.
Four of the monitored websites delivered above-the-average response times for their transactions, while six of them demonstrated below-the-average daily performance.

The daily average uptime for the entire Group was 99.95%.

The Average Uptime as measured from the US East Coast (Washington DC) was:99.95%
The Average Uptime as measured from the US West Coast (Los Angeles, CA) was:99.96%
The Average Uptime as measured from the US Central (Chicago, IL):99.95%

Nine websites were available with no interruptions - 100%.
Nine websites' availability was above the average, while one site dragged the average down with below-the-average availability.

Report Highlights

No events of particular importance or possible negative impact on the online visitors' interaction with the Websites included into the 2019 Holiday Season report were detected during the reported period, and according to WebSitePulse, the Group delivered the expected levels of End-User experience and Customer satisfaction.

Please, scroll down for Detailed Reports and Charts provided by WebSitePulse:

Daily Response Times
Legend:
    amazon     walmart     hallmark     officedepot     cdw 
    costco     bathandbodyworks     barnesandnoble     michaels     nordstromrack 

Average Response Times for December 05, 2019
#TargetLos AngelesChicagoWashingtonAvg. resp. time
1bathandbodyworks.com1.4590.9370.7831.060
2barnesandnoble.com1.3821.0511.0331.155
3costco.com1.5691.4811.5701.540
4michaels.com2.3031.9581.8012.021
5nordstromrack.com2.7262.1692.5222.472
6cdw.com3.5503.2082.9103.223
7officedepot.com4.6744.5834.5484.602
8amazon.com5.8064.9804.7905.192
9walmart.com6.5645.6555.8316.017
10hallmark.com8.2057.2066.9217.444

Average Response Times November 20, 2019 - December 05, 2019
#TargetLos AngelesChicagoWashingtonAvg. resp. time
1barnesandnoble.com1.4381.0791.0761.198
2bathandbodyworks.com1.7001.1430.9711.271
3michaels.com2.3591.9031.7502.004
4nordstromrack.com3.0862.9552.8822.974
5costco.com2.9892.9403.0252.985
6cdw.com4.0633.4523.0493.521
7officedepot.com4.5134.5104.4384.487
8amazon.com5.4395.0594.4694.989
9walmart.com6.8726.1266.1216.373
10hallmark.com8.8887.6837.6268.066



Hourly Average Response Times
Select individual website to display:


Legend:
    individual site response times     monitored group average response times 


Average response times by hour for December 05, 2019
TargetHours
000102030405060708091011121314151617181920212223
amazon5.124.935.064.935.554.946.145.065.095.155.195.095.154.965.495.155.205.185.225.405.255.125.205.05
barnesandnoble1.211.031.471.321.051.130.971.141.291.051.041.141.151.211.171.161.211.051.211.061.141.061.251.23
bathandbodyworks1.321.341.331.321.371.461.440.890.990.900.920.940.970.950.910.940.920.920.910.970.920.920.960.91
cdw2.772.742.952.642.8812.162.542.692.682.513.092.912.963.252.982.873.232.792.662.732.852.892.762.80
costco1.401.351.481.401.491.781.371.391.401.571.701.531.541.531.591.581.581.571.481.611.741.541.681.67
hallmark8.067.267.997.527.427.767.397.467.087.667.117.377.468.517.077.416.977.357.007.737.227.387.666.81
michaels1.922.002.361.762.192.281.971.731.821.911.892.092.222.442.112.051.951.942.051.901.981.951.972.00
nordstromrack2.682.392.292.252.292.182.272.322.122.782.532.482.462.772.662.472.482.572.332.862.642.282.682.56
officedepot4.734.224.814.504.714.374.254.394.324.244.924.534.714.584.534.754.444.645.104.924.824.704.864.38
walmart6.346.186.206.725.745.455.275.315.575.545.926.335.746.166.116.606.175.735.835.815.956.296.596.86


Average response times by hour November 20, 2019 - December 05, 2019
TargetHours
000102030405060708091011121314151617181920212223
amazon5.154.875.004.854.894.864.884.845.024.884.964.945.014.985.035.045.125.045.035.025.175.045.015.12
barnesandnoble1.221.221.121.151.181.131.141.121.191.291.261.171.201.211.131.231.221.211.221.181.181.291.261.22
bathandbodyworks1.291.321.321.331.331.371.361.291.231.231.241.261.231.231.211.231.221.261.261.261.251.251.271.27
cdw3.312.843.312.904.0513.262.893.612.892.832.873.042.932.963.122.953.243.032.942.832.932.993.133.65
costco2.682.351.641.911.662.051.661.881.613.223.474.243.463.703.864.244.244.233.163.143.462.662.504.63
hallmark7.587.748.067.687.737.657.657.747.377.697.837.867.868.318.138.618.597.808.167.998.8610.528.227.95
michaels1.941.852.211.792.152.321.981.881.971.912.021.922.032.081.951.971.952.192.042.022.021.932.011.97
nordstromrack2.903.103.642.952.592.562.553.113.013.033.113.143.322.902.872.883.112.992.822.932.912.953.132.88
officedepot4.434.274.104.334.444.294.234.464.294.434.584.494.534.514.534.484.634.714.734.774.714.684.524.55
walmart6.446.336.156.286.196.236.205.966.396.296.436.476.386.416.406.426.606.556.606.476.306.396.616.48


Uptime

Uptime December 05, 2019
#TargetLos AngelesChicagoWashingtonAvg. uptime
1barnesandnoble.com100.000%100.000%100.000%100.000%
2michaels.com100.000%100.000%100.000%100.000%
3nordstromrack.com100.000%100.000%100.000%100.000%
4costco.com100.000%100.000%100.000%100.000%
5cdw.com100.000%100.000%100.000%100.000%
6walmart.com100.000%100.000%100.000%100.000%
7hallmark.com100.000%100.000%100.000%100.000%
8officedepot.com100.000%100.000%100.000%100.000%
9amazon.com100.000%100.000%100.000%100.000%
10bathandbodyworks.com99.570%99.490%99.480%99.513%

Uptime November 20, 2019 - December 05, 2019
#TargetLos AngelesChicagoWashingtonAvg. uptime
1amazon.com100.000%100.000%100.000%100.000%
2cdw.com100.000%100.000%100.000%100.000%
3officedepot.com100.000%99.997%100.000%99.999%
4barnesandnoble.com99.996%100.000%99.997%99.998%
5michaels.com100.000%99.986%99.959%99.982%
6walmart.com99.989%99.984%99.919%99.964%
7nordstromrack.com99.929%99.988%99.956%99.958%
8bathandbodyworks.com99.939%99.932%99.929%99.934%
9hallmark.com99.725%99.738%99.746%99.736%
10costco.com96.054%95.518%95.960%95.844%

Methodology:
The 2019 Holiday Season Reports reflect a complete web transaction, representative for the End Users' interactions with a website. The reporting period covers the dates between November 20, 2019 and January 5, 2020. Performance and availability measurements are made for a typical multi-step web transaction at 15 minute monitoring interval, every day 24/7. The WebSitePulse application monitoring service is used to collect data and to create the reports.
The steps in each transaction are comparable for all websites, and reflect the real online shopper experience. The simultaneous monitoring is performed from 3 US-based locations of the WebSitePulse monitoring network: Los Angeles, CA, Chicago, IL, and Washington, DC. In case of a detected malfunction or unavailability, the system performs automated error verification from 3 independent resources and only after the above procedure is performed and has returned consistent results, the detected error is confirmed, recorded, and included in the daily performance reports. In these cases, an advanced WebSitePulse exclusive feature comes into play - Forced Monitoring -, which automatically switches to a 3 minute monitoring interval for increased accuracy.

About WebSitePulse:
WebSitePulse is a leading provider of global, independent, and objective availability and performance monitoring of web sites, servers, network components, web applications, e-business- and email round-trip transactions.

Contact:
For more information about this report please contact:
George T., CTO
phone: 1-407-380-1600
email:


Reproduction:
WebSitePulse launched the Performance and Uptime Reports program to keep the general public and the Internet community informed about the performance of specific websites and the challenges their webmasters, owners and operators are facing on a daily basis, especially when the web traffic intensifies due to some special events through the year. Some of the most popular web destinations, related to each particular event, are selected for the purpose of the Reports, and data from their performance measurements is made available on the WebSitePulse public website.

With the intention to broadly disseminate this information for the benefit of the Internet community, we encourage the use of this information without prior approval and under the following Terms and Conditions:

The Data from the performance measurements cannot be changed or manipulated and should be used "as is".