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Performance Tracking  > 2020 Holiday Season  > Introduction

WebSitePulse 2020 Holiday Retail Performance and Uptime Report

Even in hard times like these, we look forward to the most important family holidays of the year. The Christmas season, also known as the Holiday season, is an annually recurring period usually considered to run from November to early January, with Black Friday traditionally been the kickoff of the holiday shopping season. However, many retailers are predicting this year's holiday shopping will start earlier.

Due to the Coronavirus pandemic, many stores will have COVID-19 restrictions that would limit the working hours and stores' capacity. That would lead to an increase in online purchases. It is expected holiday e-commerce sales to surge by 25% to 35%, amounting to between $182 billion and $196 billion. That compared with year-over-year growth online of 14.7% in 2019, with sales reaching $145 billion, according to Deloitte.

Another important day in the holiday shopping season is Cyber Monday. According to blackfriday.com, Cyber Monday 2020 e-commerce sales will hit 10 billion. That's an increase of $9.4 billion in spending over 2019.

Expecting a higher demand and heavier traffic, online retailers need to keep a close eye on their websites, servers, and web assets to meet online shoppers' growing needs.

For the 15th year in a row, WebSitePulse will monitor 12 of the most popular shopping websites. The 2020 Holiday Retail Performance and Uptime Report measures the websites' uptime and response time as the most critical metrics for the availability and the reliability of any web store.

WebSitePulse will simultaneously make measurements of web transactions every 15 minutes from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future references.