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Performance Tracking  > 2022 Mother's Day  > Introduction

WebSitePulse 2022 Mother's Day Retail Performance and Uptime Report

Now that the Easter hype is over, it's time to show appreciation to our mothers and celebrate motherhood on May 8th - Mother's Day. May 8th is the date we observe it in the US; however, the holiday was celebrated on March 27th in the UK this year. While dates and celebrations vary, Mother's Day traditionally involves presenting moms with flowers, cards, and other gifts.

On last year's Mother's Day, despite the COVID-19 situation, the percentage of the US population who celebrated was 83%, with average spending increased to $220.48, which is $28.9B total, according to NRF.

However, due to lowered pandemic restrictions, many families will celebrate Mother's Day 2022 at home around the table or dining out. Nevertheless, gifts and flower shopping will remain the highest expenditure items before and during the holiday.

Most of the presents will be bought online, which means online retailers expect to face much heavier traffic than on the ordinary days of the year. That is the reason we will monitor 12 of the most popular gift shopping websites until the holiday is over.

We at WebSitePulse, as a monitoring company, can't stress the importance of monitoring your websites, servers, and online transactions 24/7 to make sure their performance and availability are spotless, especially when the online retailers expect heavier web traffic. As a result, you will avoid revenue loss, increase your brand reputation, and retain your clients.

After Mother's Day 2022 is over, we will summarize the results and see how our monitored targets performed.