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Performance Tracking  > 2023 Holiday Season  > Introduction

WebSitePulse 2023 Holiday Retail Performance and Uptime Report Intro


The Holiday season 2023 is upon us. It is a magical time marked by twinkling lights, festive decorations, and a spirit of joy and generosity. It's a period rich in traditions and customs, bringing together family and friends in celebration. Amidst the merriment, there's a deeper meaning of togetherness, gratitude, and hope. As we immerse ourselves in this festive time, let's spread its warmth and cheer to all around us.

The Holiday season starts on Black Friday and Cyber Monday, peaks at Christmas, and ends shortly after New Year's Eve.

PwC's 2023 Holiday Outlook reveals that consumers plan to increase their spending by 7%, allocating an average of $1,530 for gifts, travel, and entertainment. This increase is also reflected in travel- related spending, which is expected to surge by 12% over the 2022 holiday season. Notably, almost 40% of consumers intend to spend more than last year, with high-income households (those earning $120,000 or more) likely to spend over $3,000.

The holiday season is crucial for online retailers due to increased consumer spending on gifts and festive items. The convenience of online shopping, especially during busy times, attracts customers. Retailers capitalize on this by offering holiday-specific sales and promotions like Black Friday and Cyber Monday deals. The growing popularity of gift cards and e-gifting options further boosts online sales.

For the 18th year, WebSitePulse will monitor 12 popular shopping websites. The 2023 Holiday Retail Performance and Uptime Report measures the websites' uptime and response time as the most critical metrics for any website's availability and reliability.

WebSitePulse will measure web transactions every 15 minutes from 3 different monitoring locations. In-depth analytical information is also collected and stored in the WebSitePulse system for future reference.